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Concerns about health and safety, seeking value and expecting clear, transparent communications are going to play key ro ...
Diana Marszalek 21 Jan 2021
An Edelman report finds brand trust is the second most important factor in purchasing decisions, topped only by price.
Diana Marszalek 26 Jun 2020
We discuss some potential evolutions in the relationship between brands and consumers both during and (especially) after ...
LLYC 27 Apr 2020
Earned Brand Report finds that brands are increasingly expected to speak out on immigration, gender equality and environ ...
Jade Eckardt 20 Jun 2017
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