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As Starbucks embarked on its 40th anniversary celebration, the company was determined to showcase a forward-looking comm ...
Holmes Report 10 Jul 2012
Not surprisingly, Starbucks is the most talked-about coffeehouse chain online, according to Zócalo Group’s most recent R ...
Holmes Report 19 Feb 2012
Coyne Public Relations has been named public relations agency of record for Burger King Corp. in the US, following a com ...
Holmes Report 24 Sep 2011
With an eye towards Dunkin’ Donuts’ burgeoning base of passionate and vocal Facebook fans and Twitter followers, the cal ...
Holmes Report 17 Aug 2011
Au Bon Pain, an American sandwich shop chain wanted a social media campaign to support its brand and sales for its first ...
Holmes Report 14 Aug 2011
Employer reputation has been one of the key drivers of growing levels of trust in the brand, but the challenge over the ...
Holmes Report 19 Jul 2011
Pizza Hut knew that consumers were to looking for ways to stretch their dollars, and some held the perception that Pizza ...
Holmes Report 06 May 2011
2010 marked the 25th birthday of Dairy Queen’s signature Blizzard Treat and called for a marketing/PR campaign as iconic ...
Holmes Report 02 May 2011
Analyzing the approach that most of brands use for their Christmas campaigns, we realized they have lots of things in co ...
Holmes Report 01 May 2011
Test market media coverage of KFC’s new Double Down sandwich during the summer of 2009 included negative mentions, and s ...
Holmes Report 05 Feb 2011
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