NEW YORK — Burson Cohn & Wolfe has hired Vincent Dente to the newly-created role of chief creative officer, North America.

Dente joins BCW from MSL, where he was US ECD for seven months. Before that, he spent five years with Edelman in the same role, leading the firm’s New York creative network across its corporate and public affairs, health and brand practices.

Dente was also creative director and co-founder of AgentOf, leading a team developing creative content, social media strategy, digital development and enterprise e-commerce solutions. Earlier in his career, Dente spent 15 years running his own firm, Dente Inc.

Dente will report to BCW’s North American president Chris Foster, as well as to global president Jim Joseph.

Foster said: “Vincent is an expert at turning creative ideas into integrated, multimedia narratives that connect with audiences and move them to take action. His 25-plus years of experience across nearly every industry sector will be incredibly valuable to our clients as we help them drive their businesses forward through modern, integrated, creative storytelling.”

Dente added: “BCW has an amazing and integrated infrastructure to facilitate the creative process. Its sophisticated data analytics, research and brand planning teams drive relevant and insightful big ideas. This is a dream opportunity for me to lead and partner with really talented people to deliver original and inspired content for clients.”