LONDON — Strategic and creative advisory firm Blurred has promoted Rachel Minty to be its first managing director.

Minty joined Blurred as a consulting director in January 2020 from Golin, where she was an executive director and co-led the consumer division. She will continue to work with clients including Coca-Cola, but will primarily take day-to-day responsibility for the running of the business, including leading the management team.

Blurred’s operations director, Alan White, who joined the business in March 2021, will report into Minty, who also joins the board. She will report into CEO and founder Nik Govier, with dotted lines to founding partners Stuart Lambert, Katy Stolliday and finance director Emma Weisgard.

Govier said: “It seems like just yesterday that we launched, but we’ve grown fast, and with Rachel at the helm day to day, long may that continue! But we’ve never been about growth at any cost. We believe in delivering in terms of people, planet and profit – in line with our B Corp status – and Rachel got this from day one.

“Rachel joined us as a consumer specialist with light touch corporate expertise and has since made it her business to understand every aspect of our ESGP (environmental, social, governance and purpose) focus area. As we continue to lean into both strategic and creative consulting and delivery, she is the perfect person to lead the good ship Blurred.”

Minty added: “It’s a real privilege for me to be stepping into this role. Blurred is a truly unique business and we have a phenomenal and inspiring team, delivering genuinely impactful work for our clients. I’m excited to support the founding partners as we enter the next stage of growth and shape the business for the future.”

In addition to Alan White, other recent hires include ESG specialist Mary-Jane Attafuah as consulting director, and former SalterBaxter MD Jeremy Cohen as partner.

In 2020 Blurred was named as new consultancy of the Year at both the PRovoke Media Global and EMEA awards. It also featured in the EMEA Best Places to Work rankings, gaining the number two spot for the UK market.