LONDON – Cirkle has been appointed by home appliance and power tools giant Bosch to launch its Smart Home offering after a five-way pitch. The integrated brief, worth over £1m across two years, covers consumer PR and influencer relations, digital, SEO, paid and social media.

The agency will lead the launch of Smart Home, Bosch’s mobile app that controls home functions including heating, lighting, smoke alarms and home surveillance. The brief is “to drive awareness, education, consideration and conversion” for Bosch Smart Home products and services across four areas: energy saving, comfort, climate and security.

Cirkle was the only agency in the pitch that was not already a preferred Bosch supplier; it now joins the company’s roster. Work begins immediately, with the account led by Cirkle’s senior director Kate Gibson and head of digital Claire Twohill.

The agency, which is on the hunt for a new managing director after the departure of Ruth Allchurch in September, already looks after big brands including Morrisons, GSK (Aquafresh, Corsodyl, Voltarol), Premier Foods (Mr Kipling, Oxo, Bisto), Ferrero (Nutella, Tic Tac, Thorntons), Kerry Foods (Wall’s, Cheestrings, Mattessons) and PepsiCo (Quaker, Walkers, Tropicana).

Bosch country Smart Home manager Charlene Honour said: “Cirkle demonstrated a robust strategic understanding of our sector, our challenges and our consumers, and how they would take ownership, act with autonomy and challenge us along the way.”

Cirkle chairman Caroline Kinsey added: "We’re extremely excited and proud to have won this campaign for such a well-respected consumer brand. We look forward to demystifying consumers and creating the engagement needed to meet Bosch’s ambitious targets."