LONDON — FMCG agency Finn has been appointed by Burton’s Biscuits to support its growth plans for the Jammie Dodgers and Maryland Cookies brands.

As consumer PR lead, Finn will be responsible for creative activations and news generation throughout 2022.

The brands previously worked with Frank, which handled the Jammie Dodgers relaunch in summer 2020 and the Maryland Cookies relaunch in March this year.

Burton’s Biscuits marketing director Kate Needham said: “We are thrilled to be working with Finn to further scale our comms activity throughout 2022. They perfectly understood our ambition for these two iconic brands and clearly demonstrated an intuitive understanding of the brands’ differing personalities. Plans to shake up the biscuit category are well underway and we couldn’t be more excited.”

Finn founder Rich Rawlins added: “Winning the opportunity to work on two of the biggest biscuit brands in the UK is a huge honour for us. We’ll be implementing a range of creative activations to really make it matter for Jammie Dodgers and Maryland Cookies.”