Maja Pawinska Sims 07 Feb 2023 // 3:08PM GMT
LONDON — Cirkle has joined Max Factor’s global PR agency roster, after winning a competitive pitch to launch the Coty make-up brand’s inclusive collection with actor and activist Priyanka Chopra Jonas.
The agency’s remit for its first campaign for Max Factor covered the global and UK launch of the Priyanka Universal Colour Collection, designed as a creative partnership with the brand ambassador to suit all skin tones.
Cirkle oversaw the global launch event at the Vinyl Factory in London and communications strategy for roll-out across all global markets, as well as personal appearances, influencer relations, video and content production for news and social media and an exclusive partnership with Superdrug.
The agency’s managing director of consumer brands Kate Gibson said: “Our work with Max Factor and Priyanka on the Universal Colour Collection launch has led to impressive sales results for the Coty business and continues to build on Cirkle’s credentials in the health and beauty space. It has been a joy to bring together global markets for the flagship launch in London, re-igniting this iconic brand and delivering a message of inclusivity and confidence to women.”
Max Factor joins AkzoNobel, Heineken, Mars Petcare, Ferrero, Britvic, Birdseye and Pepsico in Cirkle’s client portfolio. The agency was bought by Huntsworth in April last year and became part of its rebranded Accordience group of communications agencies.