LONDON — Clarity has become the third Platinum agency partner for the PR industry’s fringe programme at the Cannes Lions Festival of Creativity this summer.

The agency joins the other confirmed Platinum partners, WE Communications and Hotwire at the PRovoke [email protected] event. PR recruitment firm Reuben Sinclair is also confirmed as a partner, along with independent agency network The Network One and measurement and evaluation body AMEC. 

PRovoke [email protected] is being led by PRovoke Media (the new name for the Holmes Report) and the International Communications Consultancy Association (ICCO).


The event centres on a two-day programme of content in a premium new venue on the Croisette, including panel sessions, podcasts, the official PR Lions pre-awards reception, the annual PR Jury Insights panel session, and roundtables for network agency CEOs and independent agencies from around the world.

Clarity, which has offices in New York, San Francisco and London, and is looking at European and Asian expansion, bought UK tech agency Dynamo in December and became part of The Brewery family of companies in November, when the Freuds network took a minority stake


UK managing director Rachel Gilley said: "We're delighted to have signed up as one of the Platinum sponsors of PRovoke [email protected] We visited last year but the tipping point was knowing the team were leading the march on behalf of the PR industry, for us to show up smarter than ever before. The content they're looking to create, the people they're looking to invite to sit on the panels throughout the two day conference, combined with the sexiest of venues and location, made our decision an easy one."

PRovoke [email protected] will also be supporting the UK, Middle East and Southeast Asia Young Lions competitions within the annual showcase of the creative stars of the future.

Cannes Lions runs from 22-26 June 2020. For more information about how to get involved with PRovoke [email protected], please contact Maja Pawinska Sims.