Maja Pawinska Sims 06 Oct 2020 // 11:46AM GMT
BRUSSELS — Science, health and technology consultancy Fourtold has added Vodafone and PepsiCo to its stable of integrated communications and advocacy clients.
The specialist agency, which was set up in 2013 by former FTI Consulting execs Debbie Parriss and Matthew Willis, is working with Vodafone on an integrated communications and advocacy campaign to engage the EU’s policy making community.
Fourtold's campaign aims to position Vodafone as a socially responsible provider of innovative technology that is enabling a resilient, sustainable, and inclusive digital society across Europe. The account is led by Willis.
Food and beverage company PepsiCo Europe’s EU office has also appointed Fourtold after a competitive pitch. The agency will manage its EU and Brussels-facing social media channels, engaging EU policymakers and key opinion-formers in discussions around sustainability, health, and nutrition. The account is led by managing director Adam Powell.
Managing partner Parriss (pictured) said 2020 had so far been a strong year for the consultancy: “Adding these two great clients speaks to our ability to deliver impactful campaigns that engage with top-level audiences on the leading issues of the day, such as green recovery, sustainability, and technology.
“I am enormously proud of the team’s first-class work and results, produced despite the recent challenges meted out by Covid-19. These wins reflect the strength of our collaborative team culture and demonstrates the depth of our experience in life sciences, biotech, tech, and telecoms; alongside our capabilities across media relations, social and digital.”
Fourtold operates from Brussels, Oxford in the UK and Boston in the US, with a network of associates across Europe. New team members over the past year have included internal communications specialist Christina Fee, who joined last November as a director.