Maja Pawinska Sims 16 Nov 2023 // 5:06PM GMT
LONDON — Global technology agency Hotwire has appointed three experienced senior hires to its team in the UK.
Ben Stokes (pictured, left) joins Hotwire’s reputation and communications team as a director specialising in corporate affairs. He was previously at Edelman, where he led teams across the corporate reputation practice.
In addition, Katie Swan (pictured, second right) joins as UK digital director, leading all digital services and driving digital integration. Swan joins from Brands2Life, with over 15 years’ in managing global agency teams across all areas of digital marketing, including influencer marketing, paid media and digital executive leadership.
She will head up a team of digital consultants, including Annie Tracogna, who also joins the digital team as account director, digital strategy. Tracogna joins from Edelman, where she worked in the corporate reputation team in London.
Joining Hotwire as UK business development director, Anna Stone (pictured, second left) has been appointed to drive new business. Stone joins from Ogilvy, where she was global new business director, working across the international network for nearly 10 years.
UK CEO Jeremy Lucas (pictured, right), who joined the agency in February, said: “I’m thrilled to welcome Anna, Katie, and Ben to the Hotwire team. Their deep industry experience and that potent rare mix of strategic grounding combined with creative flair and an integrated mindset will be invaluable as we continue to expedite our end-to-end consultancy services.
“These new senior hires will continue to drive the evolution of our ‘reputation, relationship and revenue’ model, as we help the world’s most innovative tech brands achieve their commercial and reputational ambitions.”
The announcement follows the launch of Hotwire Connect, a new client investment programme, designed to support, educate and guide companies through dynamic and challenging market conditions.