Arun Sudhaman 18 May 2018 // 10:11AM GMT
NEW YORK — Ketchum has promoted agency veteran Esty Pujadas to president of its Asia-Pacific, Middle East/Africa and Latin American operations, the Holmes Report has learned.
Pujadas' elevation follows more than two decades with the Omnicom PR firm, including roles as global technology lead and global development director. Remaining in New York, she becomes responsible for day-to-day leadership of Ketchum's owned operations across the regions in question.
The appointment comes after the departure of Ketchum senior partner Jon Higgins earlier this year. Higgins, a longtime Ketchum executive, previously oversaw all the agency's offices and affiliates outside North America, and more recently led its global acquisition and affiliate strategy.
Ketchum's EMEA region was previously led by David Gallagher until his 2016 shift into an Omnicom PR Group role. Since then, Ketchum international COO/CFO Mark Hume has effectively led operations.
Higgins previously oversaw Asia-Pacific while, more recently, Bruce Shu served as Greater China MD. Shu has left the firm to "pursue a new professional and personal path in Taiwan," said a Ketchum spokesperson.
Accordingly, the firm has also hired new Greater China leadership. Prince Zhang, former chief digital officer of IPG Media Brands, becomes CEO of Ketchum Greater China in July.
In addition, Ketchum has hired Eunice Wong, former chief strategist/China business development for McCann & Spencer, China, to the newly-created role of chief growth officer for Greater China. As part of the senior management team, Wong will oversee the development of new business and client service across Greater China.
Pujadas' new position comes after Ketchum CEO Barri Rafferty elevated Hilary McKean and Mike Doyle to regional president roles earlier this year.
In Asia-Pacific, Ketchum's Singapore operation has recently been merged into Omnicom PR Group. That leaves a Greater China presence that was bolstered by the Newscan acquisition in 2011, but has since seen the leaders of the acquired firm depart. Ketchum's other owned operations in Asia-Pacific include India and Korea.
In the Middle East, meanwhile, Ketchum is part of the TBWA\Raad network, led by MD Ashraf Shakah. Ketchum's LatAm presence includes owned offices in Brazil.