Maja Pawinska Sims 13 Jan 2021 // 11:24AM GMT
CLICHY, FRANCE — Beauty giant L’Oréal has appointed Blanca Juti as its new chief communications and public affairs officer.
Juti joins L’Oréal – whose brands include Lancôme, Yves Saint Laurent, Kiehl’s, Giorgio Armani, Maybelline, Essie, Garnier and Décleor – from Heineken. She had been chief corporate affairs officer since 2016, leading the group’s global communications, public affairs and sustainability teams.
She replaces Lucia Dumas, who has moved on after three years at L’Oréal. Dumas' previous roles senior corporate communications roles at Moulinex, French stationery brand Rhodia and ophthalmic lens company Essilor.
After spending five years as the cultural attaché for the Mexican Embassy in Finland, Juti joined the Nokia Group in 1998 as head of corporate communications for Latin America and was subsequently appointed head of investor relations.
She was with the firm for 14 years, rising to vice president of marketing with responsibility for an €11 billion mobile phone business in 150 countries. Between Nokia and Heineken, Juti was chief brand officer at Rovio, owner of the Angry Birds gaming brand.
Juti, who is based in Amsterdam, will relocate to France and assume operational responsibilities from April this year, joining L’Oréal’s executive committee.