Maja Pawinska Sims 09 Jul 2020 // 10:16AM GMT
TEL AVIV — Israeli martech company Propel has selected Hard Numbers, the B2B marketing and communications agency founded last month by former Hotwire staffers Darryl Sparey and Paul Stollery, as its retained UK agency.
The account is the fifth win for Hard Numbers since it opened for business – with the other clients also being in martech, fintech and professional services – and follows the appointment of Frank founder Andrew Bloch, who recently joined Propel’s advisory board.
Hard Numbers will be responsible for raising the profile of Propel in the UK and helping to establish the category of Public Relations Management (PRM) software. The agency will also focus on driving leads and opportunities for the Propel sales team.
Propel has already raised $1 million in venture capital from LogicBoost Labs in California and is currently raising a Series A funding round. The company, which was founded by Zach Cutler – founder of New York tech agency Cutler PR, which was bought by Kite Hill PR in 2018 – and software engineer David Cohen, is headquartered in Tel Aviv, and has teams based in Washington, DC and London.
CEO Cutler said: “We are beyond excited about the opportunity to work with Hard Numbers. We believe we’ve found an agency which can go beyond coverage to really deliver a measurable impact on our business in terms of leads, opportunities and client wins. We feel like we’ve found the perfect agency partner to help us not just raise our profile, but deliver a measurable impact on our top-line. They’ve already hit the ground running.”
Hard Numbers MD Sparey added: “When I first saw Propel, I was blown away. There are huge benefits in terms of productivity and time-saving that Propel can bring to PR practitioners and agencies in particular. I believe that we can really help Propel to scale quickly in the UK market, and repeat the success it has already seen in the US.”