LONDON — Milk & Honey PR has appointed its first global creative director, hiring Ottilie Ratcliffe, former creative director of The Romans, as a partner.

Ratcliffe will lead the fast-growing agency’s creative output across its bases in the UK, US and Australia, with a remit to grow Milk & Honey’s offer and capabilities internationally. Her arrival comes after a number of creative account wins for the B Corp agency, which now has a team of 40 after 18 new hires this year and its expansion to New York.

Milk & Honey CEO and founder Kirsty Leighton said: “Ottilie brings a perfect missing piece to Milk & Honey that we’ve been searching for for a while now. As Europe’s fastest growing agency, we need a creative director who can match our pace with brilliant ideas, creative genius and an embodiment of our values.

“Her work with The Romans was absolutely game-changing, and as an agency looking to raise the bar in our industry, we couldn’t be more pleased to have her on the team.” 

With over 11 years in the industry, Ratcliffe’s work includes Eve Sleep’s Refuse to Snooze series, a nine-minute podcast designed to replace the snooze button; Ella’s Kitchen’s ‘Munchy Trunks’, an eat-along book to promote healthy nutrition and early years sensory development; Method’s Drag Cleans, a series of live shows subverting gender stereotypes; and campaigns around sustainability and social justice for OVO Energy and Ben & Jerry’s.

Ratcliffe, who is also chair of the PRCA’s Creative Group, said: “The PR industry is changing, and it’s companies like Milk & Honey who are going to emerge as the leaders in this field for their genuine best-in-class commitment to purpose and people. The team, the work, and the clients are incredible and I’m so excited to the agency at this pivotal point in their growth."

In August this year, Milk & Honey became an employee-owned business. Other recent senior hires include Alex Annable to lead DE&I