Maja Pawinska Sims 03 Jun 2020 // 1:39PM GMT
LONDON — B2B tech marketing agency Octopus Group has added two more fintechs to its growing portfolio in the sector, providing UK and European PR support for Yapily and Banking Circle.
Yapily is a fast-growth fintech that helps financial services firms create products in line with the UK’s Open Banking regulations, which require banks to securely share data from account holders with other banking, payments, savings and accounting apps.
Led by CEO Stefano Vaccino, Yapily has raised $18.4m in funding to date, and already has 80% market coverage across Europe, and Octopus Group will help it engage audiences in the UK and Europe as Open Banking and other similar initiatives gain momentum globally.
Yapily head of marketing Jade Thomas said: “After a successful year in 2019, we plan to grow even faster, strengthening our customer base in the UK, before rapidly expanding into new territories. We know we have an agency with proven experience of working with fast-growth fintechs, building creative communications and marketing campaigns that cut through the noise in a very competitive industry.”
Octopus Group has also won financial infrastructure firm Banking Circle’s technology PR brief, working alongside lead PR agency Harrison Sadler. Octopus will coordinate its ION network of independent agencies to provide PR support that highlights Banking Circle’s technology innovation as its builds its footprint across the Nordics, Netherlands, Germany and France.
The European network has already supported the announcement of Banking Circle being awarded an EU Banking Licence in Luxembourg, enabling it to extend its services across the EU.
Banking Circle global head of marketing Miranda McLean said: “We’re at a pivotal moment for as we drive innovation in financial infrastructure and payments whilst ramping-up our European growth ambitions. Given Octopus Group’s significant track record working with world-leading tech firms and its ION agency network, they were the ideal partner to help us achieve our objectives.”
Octopus Group also works with fintechs including business banking alternative Modulr.