HONG KONG — Oracle has handed Asia-Pacific public relations duties to Golin following a competitive review, extending its existing relationship with Interpublic Group.

Golin effectively consolidates the regional brief, after Oracle previously worked with a number of firms across Asia-Pacific. Golin will work across communications, content and digital to help bolster Oracle’s global reputation as a cloud computing leader.

The review followed the arrival of Chris Talago to oversee Oracle's communications across EMEA and Asia-Pacific last year. IPG agencies (including Golin) have handled Oracle duties in EMEA for 13 years, although the company has also expanded its global relationship with Burson-Marsteller in recent years.

"The business technology sector is a brutally competitive space, and with Golin’s support we look forward to showcasing the strengths and attractions of Oracle’s cloud services to firms throughout the region," said Talago.

Golin executive director Marc Sparrow added the firm would "aim to place Oracle at the centre of debate on the themes and issues shaping business and society across Asia Pacific," by demonstrating Oracle’s role in addressing the broad range of challenges faced by the region's business leaders.