LONDON — Sky has made three new senior hires to strengthen its in-house consumer engagement team, including former Premier PR board member and filmed entertainment lead Alice Jenkins-Bruce, who joins as director of communications for content.

During more than six years at Premier, Jenkins-Bruce (pictured) established relationships with production companies, partners and media, and led the teams responsible for PR around major TV properties including Succession, I May Destroy You, Normal People and Eurovision 2019 in Tel Aviv.

In her new role, reporting to Sky group director of communications and consumer engagement Emma Thompson, Jenkins- Bruce will be responsible for leading a team of more than 30 handling communications for Sky’s entire content portfolio across drama, comedy, entertainment, arts, factual and cinema. She replaces Hannah Panesar, who left in February to join Prime Video as director of international content PR campaigns.

Chris Duggan joins Sky as head of PR for drama and factual, with a brief to deliver campaigns across Sky’s upcoming slate, which includes Mary & George and The Day of the Jackal. He replaces Luke Seraphin who has moved internally into the role of head of diversity and inclusion for Sky content and studios.

Duggan joins following a seven-year tenure at HBO, most recently as PR director at HBO Max EMEA, leading international communications for Max Originals commissioned and produced in Europe. He also worked in HBO’s international publicity team working on US dramas such as True Detective and Westworld, as well as HBO Documentary Films. Before HBO, Chris worked at BBC Drama on titles including Sherlock, Line of Duty & Doctor Who.

Andy Halls joins Sky from the Sun newspaper in the newly-created role of head of editorial, initially focusing on changing the way Sky approaches editorial SEO for content; both the editorial and picture publicity teams will report into him. Halls spent 14 years at the Sun, most recently as head of TV, and was one of the newspaper’s youngest showbiz columnists.

In addition, Nikki Fletcher returns to Sky after maternity leave, into new role of director of communications for sport and product. She joined the Sky Sports PR team from the Rugby Football Union in 2014 and has since held senior roles at Sky across sport, product and entertainment.

All the new roles are part of the senior leadership team within Sky’s 115- strong consumer engagement function headed by Thompson, which covers public relations, social media, events and influencer marketing across Sky’s products, sports, entertainment and brand portfolios. The team has been responsible for product launches such as Sky Glass, Sky Stream and Sky Protect and runs integrated campaigns and publicity for TV and film content including recent hits The House of the Dragon, The Last of Us, Gangs of London and Dreamland.

Thompson, who joined in 2021 and spent 11 years at Weber Shandwick, said: “It is an extremely exciting time for these new hires to be joining us at Sky. We are lucky to have such a brilliant wealth of expertise from the individuals joining and I am confident each of them will make an enormous impact in terms of bringing fresh thinking, excellent delivery and the ability to nurture, inspire and develop the great talent we already have within the consumer engagement team.”