LONDON — Smart Energy GB, the not-for-profit organisation tasked with educating British consumers about the benefits of smart meters, has appointed Tin Man for a year-long project after a competitive pitch.

In response to the ongoing cost-of-energy crisis, the agency’s 2023 activity will show how smart meters can help people manage their home energy usage and household finances, via news, content, partnerships and influencers.

Tin Man has held a place on the Smart Energy GB agency roster for the past four years and has worked on a number of campaigns for the organisation.

The agency’s founder and CEO Mandy Sharp said: “Having worked with the team at Smart Energy GB for the past few years, we were well equipped with insights into the complex energy market and able to create an impactful and purposeful behaviour change campaign, when people really need it. 

"With the cost of living crisis, it’s never been more important to help people understand the value smart meters can have in the home when trying to manage energy use.”

Smart Energy GB director of communications Victoria Bacon, who joined from ABTA in 2021, added: “Energy continues to be one of the most talked about topics in Great Britain, so we want to deliver a campaign that’s topical, practical and sensitive, to help people to understand and manage their energy use at home with the help of a smart meter.

"Tin Man‘s response to the brief was impressive, combining strong strategic and creative thinking across a number of phased activations.”