Maja Pawinska Sims 18 Apr 2023 // 11:00AM GMT
NEW YORK — SourceCode Communications has again been selected as the US communications agency of record for British femtech brand Elvie.
Having previously worked together in 2018 to launch Elvie Pump in the US – the first silent, wearable breast pump – Elvie has now briefed SourceCode to build an integrated communications plan including creative campaigns and thought leadership to raise customer awareness and drive business growth. In the interim, the brand worked with Kaplow Communications.
Elvie chief commercial officer Aoife Zakaras-Nally said: “We’re thrilled to re-engage with the SourceCode team yet again as we continue to bring Elvie into the future of the femtech market. Beyond elevating the brand, we’re excited to have a partner who can help us break down barriers surrounding the important conversations on women’s health today.”
Cori Cagide, head of SourceCode’s consumer technology division, added: “It’s a privilege and honor to be working again with a brand that is truly pioneering smarter technology and innovative products that aim to improve women’s lives. Elvie’s mission and core values are aligned with ours here at SourceCode, and we’ve built our consumer division with the goal of helping brands that positively impact our lives while telling exciting and provocative stories.”
Elvie’s product range now also includes a hands-free electric breast pump, Elvie Stride, a manual breast pump, Elvie Curve, and the Elvie Catch breast milk collection cups, as well as the Elvie Trainer pelvic floor trainer. The brand joins other wellness-focused SourceCode clients including FitXR, Everlast, FitTrack, Gympass and Plume.
In the UK, Elvie – founded by Tania Boler (pictured) in 2013 – has worked with Don’t Cry Wolf since 2019.