Maja Pawinska Sims 18 Oct 2021 // 4:42PM GMT
LONDON — The Fourth Angel has hired Susan Cole as its head of consumer and brand communications.
Cole joins from Storm Communications, where she headed up the lifestyle, food and drink division. As well as supporting established clients including Mars UK, Philips Consumer Lifestyle, Jacobs Douwe Egberts, Laurent-Perrier Champagne and Burts Chips, Cole played a role in the launch and development of challenger brands such as Black Sheep Coffee, Nakd and Bottlegreen. She had previously spent four years at Ketchum.
The Fourth Angel managing director Sarah Perry said: “The Fourth Angel continues to attract some fantastic brands looking for strategic, creative, brand-centric and commercially astute campaigns. Susan’s impressive track record adds additional senior talent to our growing, diverse and best in class multidisciplinary team.”
Cole added: “I am thrilled to have joined The Fourth Angel during an exciting period of growth. The agency's emphasis on combining intelligent PR with a commercial approach really appealed to me and there is a clear richness of talent and passion within the team. I'm looking forward to delivering high impact campaigns to support the business and leading their portfolio of market-leading consumer brands.”
The Fourth Angel has also promoted Sedem Ama to group account director of its wellness division. The agency recently hired broadcast veteran Robert Nisbet to head up its corporate, newsroom and storytelling offer.