LONDON — The PR Network (PRN) has promoted its senior client services director Eileen Boydell to become managing director of the global remote-first agency.

Working with co-founders George Blizzard and Nicky Regazzoni, Boydell (pictured) will lead a team of eight and an extended global team of associate partners to deliver multi-market PR programmes to brands worldwide.

Boydell will take over the day-to-day running of the agency from Blizzard and Regazzoni, who have not had an MD in post since 2021, when they restructured the firm to become co-CEOs and former managing director James Read stepped into the role of client revenue officer. Read left the agency this autumn to join business software firm Zellar as chief marketing and communications officer.

Regazzoni told PRovoke Media: “James’ departure gave us an opportunity to look at what we need for the agency to flourish. We needed someone in the day-to-day management role so George and I can focus on delivering our vision of being an international agency that supports clients across different aspects of communications, and in all key markets, under one roof. This coincided with Eileen’s desire to take on more managerial responsibilities, so the stars aligned.”

Boydell joined the agency in 2013 as a freelance consultant to run the Zipcar account, and was offered a permanent position as a client services director after six months. She previously worked with Blizzard at London PR agency Bite, running international PR programmes for clients including AMD, Samsung and Logica.

Over the past decade, Boydell has directed some of PRN’s biggest accounts, including Workday, where she manages the EMEA hub, coordinating the work of agency partners across the region. She has also led analyst relations for Dropbox and the agency’s work with retail technology firm GBG, and still leads the public affairs programme for Zipcar, 10 years after PRN won the account.

Boydell said: “The opportunity to drive the next phase of growth at PRN is exciting. Having worked in client services for 20 years, I have a unique perspective on the evolving needs of our client base to continue our trajectory. Working with a stellar team, who work the way they want to in a flexible way, means we’ll continue to deliver top class client services - whilst maintaining our work-life balance.”

There have been a number of other senior team changes at PRN this year. Former BBC and Hearst communications leader Karen Meachen joined in June as client services director, and former AxiCom and Ballou director David Josephs was recently appointed as the firm’s first non-executive director to support Boydell in her new role.