LONDON — Mobile network Three has appointed Laura Wilkinson-Rea as its new head of PR and social. She joins from eBay, where as head of PR UK & Ireland she developed the auction site’s consumer PR strategy.

At the same time, Three has hired PrettyGreen as its consumer and campaigns PR agency. The agency takes over from W Communications, which won the account in April 2018, and has already started work, including the first 5G mixed reality catwalk at London Fashion Week in February, powered by Magic Leap (pictured).

The appointments follow the opening of Three’s new content hub, Studio Three, to produce social-led content. In her new role Wilkinson-Rea will manage a team of eight in-house PR and social media specialists, including Verity Henderson and Ali Lubbock as consumer PR leads.

“I have always admired Three’s passion and confidence as a brand, which is one of the many reasons I joined Three,” said Wilkinson-Rea. “It is abundantly clear that there is a richness of talent within the team, and with the opening of Studio Three, we have the right the tools now to create stories and campaigns to make Three one the nation’s best loved brands.”

Wilkinson-Rea reports into Kat Ward-Smith, director of brand and communications, who said: “We are delighted to welcome Laura to our team – she brings a wealth of experience and a track record for delivering stand-out creative campaigns with tangible results for big brands. We have huge ambitions and PR and social are a vital to help us achieve this.”

On PrettyGreen’s appointment, she added: “Even in a short amount of time, PrettyGreen has hit the ground running and demonstrated their genuine love for our brand. With an important year ahead of us, we are confident that they will help take our brand to the next level.”

PrettyGreen MD Sarah Henderson said: “We are absolutely thrilled to be working with the team at Three. The work they deliver is ambitious, smart and brave plus their approach is truly collaborative — the perfect partner for PrettyGreen. The next year is going to be huge for them and we can’t wait to be a part of it.”