LONDON — Ready10 has been appointed by global golf entertainment company Topgolf to increase footfall to its UK venues and drive website traffic as part of its expansion plans.

Topgolf has more than 70 entertainment venues across the world, including in the US, Australia, Mexico, UAE and the UK, where it so far has three venues in Surrey, Essex and Hertfordshire. The venues offer golf-based games for all skill levels, including gaming, outdoor driving bays, bars and live music. Equipment giant Callaway Golf bought a majority stake in the firm in March last year for $2.6 billion.

Ready10 will be working with Topgolf on creative PR campaigns, digital PR and a new influencer proposition, the Clubhouse VIP Programme, which aims to maximise interest in the brand from celebrities and content creators.

Topgolf regional marketing manager Michael Hay said: “We’ve been impressed with the Ready10 team’s combination of technical SEO knowledge coupled with their creativity in the influencer space. It’s an exciting time for the company and we’re delighted to have found a communications partner who shares our ambitious growth plans.”

Ready10 associate director Tom Stroud added: “It’s an exciting time to be working with Topgolf; it’s a hugely successful entertainment company in an incredibly competitive market. We’re very lucky to be able to take advantage of their existing interest from a range of influencers and help shape a proposition which ultimately helps them drive more footfall into their UK venues.”

Topgolf joins McDonald’s, Paddy Power, MoneySuperMarket, Cameo and Flora on Ready10’s client roster.