Maja Pawinska Sims 13 Sep 2021 // 8:17AM GMT
LONDON — The World PR Report survey 2021-2022 has launched, and is seeking contributions from agency heads around the world, including their experiences and opinions on the state and direction of the industry as it moves through the second year of the pandemic.
Now in its eighth year, the annual study, conducted by Opinium Research for the International Communications Consultancy Organisation (ICCO) and PRovoke Media, covers areas such as growth, talent, skills, use of technology and ethics, broken down by geographic region.
Last year's report captured the impact of the first year of Covid-19 on the global PR industry, including finding that 62% of firms had had campaigns cancelled and 61% were expecting a drop in fee income for 2021, with low expectations of growth for this year.
ICCO deputy CEO Rob Morbin said: “The World PR Report captures comms views from every continent, so gives us a tangible sense of what the differing priorities, challenges, or opportunities are for PR across the world. There is a dramatic shift taking place in the way we do business, exacerbated by the pandemic, and this plays out differently in different environments. The report also highlights shared views, and what global regions have in common.
“The core questions have been in place almost a decade, so it’s interesting to observe the change over time, and the data can be used to instruct what’s coming in the near future.”
Complete the survey here, by the end of September. All contributors can receive an electronic copy of the report in advance of its publication at the end of the year, including the PRovoke Global Top 250 PR agency ranking of PR agencies.