LONDON — The UK’s biggest organic dairy brand, Yeo Valley Organic, has selected Tin Man Communications as its consumer PR agency after a competitive pitch.

The six-figure account will last for at least a year. Yeo Valley previously worked with Wild Card and its sister agency Wild West, which won a sustainability brief in 2020. 

Tin Man has been tasked with developing a series of creative consumer campaigns around the family-owned brand’s messaging – “delicious food that excites taste buds and is both healthy and good for the planet” – with the aim of building emotional connections with its audiences.

Yeo Valley Organic head of communications Rebecca Hehir said: “From the first meeting we could tell that the Tin Man team really ‘got’ us as a brand and understood what we’re looking for from an agency. Delicious is at the heart of everything we do and the pitch team were able to really demonstrate how they’d bring the tastes, textures and provenance of our product portfolio to life in their ideas.”

Tin Man founder and CEO Mandy Sharp added: “We knew chemistry with the Yeo Valley team was strong after we rapped in the pitch to bring an idea to life – and they didn’t walk out of the room. Joking aside, this is a dream brand to work on and we’ve got a really exciting programme planned over the course of the next year which we can’t wait to deliver.”