Holmes Report 31 Jan 2014 // 1:48PM GMT
The Holmes Report's annual multi-part series explores how various trends will affect the growth prospects for key public relations disciplines:
Consumer Marketing: Personalisation and privacy collide, bringing challenges and opportunities for consumer marketers.
Financial: Consumer and regulatory criticism make new digital skills a necessity.
Technology: Technology is infusing every aspect of our lives, but is the idea of 'tech PR' becoming less relevant?
Digital: Perspective is required among emerging innovations.
Corporate: Social media will help corporate communicators tell their stories more proactively.