Global Top 250 PR Agency Ranking 2021 | PRovoke Media

Global Top 250 PR Agency Ranking 2022  2022-global-pr-agency-rankings-logo-70px

Rankings: Top 10Top 250 | Fast MoversHolding Groups / Networks
Analysis: Global PR Industry Bounces Back With 11% Growth

Global PR agency ranking: Revenue numbers for many agencies include subsidiaries—including research, advertising, and specialist PR firms — many of which operate under separate brands but nevertheless report into the listed PR agency. Full methodology here. For firms that submitted numbers in pounds sterling, euros or other non-USD currencies, conversions were made using exchange rates as of 12/31/2021. In some cases, where last year’s submitted numbers were used for comparison purposes, USD growth numbers may be lower because of exchange rate fluctuations than they would have been in constant currency terms. Accordingly, we also include a constant currency growth metric. Aside from well-known agencies for which we have estimated fee income, the Rankings are totally dependent on submitted fee income; many agencies, often well-known, choose not to submit their numbers.

For entries in this color, Provoke Media has estimated revenue. In many cases, the parent companies of these firms have elected not to provide revenue numbers for individual firms in response to Sarbanes-Oxley financial regulations.

2022 2021 Agency HQ Fee Income
2021 ($)
Fee Income
2020 ($)
Staff Growth
vs 2020 (USD)
Growth
vs 2020
(Constant
Currency)
Growth
vs 2019
(Constant
Currency)
11Edelman nbUSA984,921,000840,022,0006,00417.2%17.2%10.4%
22Weber Shandwick nbUSA860,000,000820,000,000 4.9%4.9%-0.6%
33BCW USA772,000,000715,000,000 8.0%8.0%4.3%
44FleishmanHillard nbUSA680,000,000615,000,000 10.6%10.6%12.4%
55Ketchum nbUSA550,000,000500,000,000 10.0%10.0%2.8%
66BrunswickUK490,185,000367,160,0001,25033.5%35.5%43.0%
79Real Chemistry USA475,000,000360,000,0001,84831.9%31.9%114.0%
816Finsbury Glover Hering nbUSA394,000,000334,000,0001,09918.0%18.0%78.3%
97MSL France387,000,000365,000,0002,1106.0%6.0%6.0%
1010Hill+Knowlton Strategies USA370,000,000345,000,000 7.2%7.2%2.8%
118BlueFocus nbChina368,590,924363,988,4582,8851.3%-1.3%2.7%
1211Ogilvy nbUSA366,000,000337,000,000 8.6%8.6%6.1%
1317MC Group nbGermany297,650,000217,455,0001,71936.9%36.9%8.4%
1418Vector Inc. nbJapan292,400,000214,600,0001,15536.3%36.3%33.2%
1512Golin nbUSA282,000,000252,000,000 11.9%11.9%11.9%
1614FTI ConsultingUSA267,647,000228,712,00081417.0%17.0%10.1%
1713ICF Next nbUSA215,408,957232,770,3381,178-7.5%-7.5%-16.8%
1819Teneo Holdings UK200,000,000170,000,0001,00017.6%17.6%37.9%
1925ICRUSA195,000,000106,000,00037884.0%84.0%121.6%
2085Evoke Kyne USA181,000,000168,000,0008507.7%7.7%619.7%
2120WE Communications USA172,600,000149,100,0001,30215.8%15.8%20.3%
2221APCO Worldwide USA172,398,000142,960,00092620.6%20.6%21.2%
23n/aD&S MediaChina171,274,471143,523,18095319.3%16.3%n/a
2424Finn Partners nbUSA162,202,666108,897,0171,03249.0%49.0%35.9%
2522Sunny Side Up Group Inc nbJapan145,840,434103,166,90432841.4%41.4%-1.5%
2627GCI HealthUSA127,000,000102,500,00050023.9%23.9%58.8%
2723Syneos Health nbUSA120,000,000110,000,0003379.1%9.1%9.1%
2831Zeno GroupUSA118,643,93385,994,01070938.0%38.0%49.7%
2930Ruder Finn nbUSA112,200,00087,775,00086027.8%27.8%43.8%
3029SEC Newgate spa nbItaly106,186,81996,351,77369610.2%10.2%33.6%
3126Porter NovelliUSA98,000,000103,000,000 -4.9%-4.9%-10.9%
3232SKD Knickerbocker USA95,000,00085,000,00020011.8%11.8%53.2%
3333Allison+Partners nbUSA93,300,00078,700,00044718.6%18.6%15.5%
3428FischerAppelt Germany82,650,00084,233,680597-1.9%5.0%-12.3%
3537Prosek PartnersUSA80,050,00062,000,00029929.1%29.1%37.5%
3635Hopscotch Groupe nbFrance76,494,00067,832,00075012.8%20.7%-4.6%
3734Marina Maher Communications nbUSA73,000,00069,000,0001815.8%5.8%-5.2%
3836FreudsUK72,079,20063,526,90029313.5%15.1%2.7%
3984Pomilio BlummItaly69,599,28031,110,000257123.7%139.4%114.2%
4039Archetype USA65,500,00056,000,00065017.0%17.0%9.2%
4138LewisUK63,450,00061,650,0003702.9%4.4%9.3%
4247LLYC nbSpain60,797,75048,995,93296624.1%32.8%-1.3%
4342GraylingUK60,210,00050,964,00051518.1%19.9%16.1%
44 Grupo FSBBrazil58,379,35148,552,70047120.2%20.2%-7.9%
4540Serviceplan PR GroupGermany58,254,00052,826,00026610.3%18.0%78.2%
4653M Booth nbUSA58,055,88943,328,93626834.0%34.0%32.0%
4744R&CPMK nbUSA55,000,00050,000,00026410.0%10.0%0.0%
4741DKC Public RelationsUSA55,000,00052,250,0002255.3%5.3%0.0%
4943Global Strategy GroupUSA53,400,00053,500,000131-0.2%-0.2%57.1%
5075CYTS-LINKAGEChina52,800,00034,000,00026555.3%55.3%48.8%
5149H&H Group nbSweden50,500,00047,000,0003187.4%7.4%-2.9%
5246Kyodo Public RelationsJapan50,490,00049,900,0002321.2%12.4%-2.6%
5370Adfactors PR Pvt LtdIndia50,110,00035,227,25398042.2%42.2%40.6%
5451Joele FrankUSA50,000,00045,000,00012011.1%11.1%0.0%
5468PRAP JapanJapan50,000,00045,000,00033211.1%11.1%38.9%
56 5W Public RelationsUSA49,997,94738,092,94824531.3%31.3%37.5%
5773Prain Global nbKorea49,075,26234,127,83227843.8%43.8%35.5%
5878Spectrum ScienceUSA48,850,00032,900,00020048.5%48.5%44.1%
5956Hotwire nbUSA48,223,65741,748,61129315.5%15.5%14.4%
6054SJR USA48,000,00043,000,00018011.6%11.6%6.7%
6060National PRCanada48,000,00040,000,00027020.0%20.0%14.3%
6050Dentsu Public RelationsJapan48,000,00046,000,0003604.3%4.3%4.3%
6044Portland CommunicationsUK48,000,00050,000,000270-4.0%-4.0%6.7%
6452Bully Pulpit InteractiveUSA47,200,00043,600,0001868.3%8.3%56.3%
65 MikeWorldWideUSA45,390,41638,878,16120716.8%16.8%6.2%
6666ImreUSA45,052,00036,739,10023922.6%22.6%35.2%
6757Ashfield Health UK43,605,00041,648,0002384.7%6.3%15.8%
6883Hunter Public RelationsUSA42,300,00031,700,00021033.4%33.4%74.1%
6955KreabUK/Sweden42,180,00042,700,000400-1.2%5.7%-2.6%
70 MHP Mischief UK42,120,00037,949,00019511.0%12.6%18.2%
7180Grupo InpressBrazil41,826,59632,048,62366330.5%37.8%46.6%
7274Rud PedersenSweden41,472,92834,120,00029521.6%21.6%60.6%
7362Instinctif PartnersUK41,391,00038,360,0002897.9%9.5%-12.4%
74 Red Havas nbUSA41,200,00028,500,00035044.6%44.6%n/a
7576KivvitUSA39,436,29834,899,71411013.0%13.0%19.3%
7659Farner Consulting AGSwitzerland38,317,22440,073,667176-4.4%2.3%28.1%
7782Current GlobalUSA38,235,00031,866,00020320.0%20.0%80.8%
7871The Outcast AgencyUSA38,000,00035,000,0001678.6%8.6%3.5%
7971Carmichael Lynch Relate USA37,600,00035,000,0001147.4%7.4%4.4%
8067Four Communications Group nbUK37,128,47036,737,6493101.1%2.6%-19.3%
8177French/West/Vaughan nbUSA36,727,44833,159,48813310.8%10.8%13.0%
8269Padilla nbUSA36,198,22935,862,2951790.9%0.9%-3.0%
8389Coyne PRUSA35,900,00028,000,00017228.2%28.2%12.2%
84101Precision USA35,529,33223,354,37512152.1%52.1%96.8%
8598Day One AgencyUSA35,000,00023,806,64815047.0%47.0%63.5%
8686Hanover CommunicationsUK34,425,00030,003,00018214.7%16.4%25.1%
8788PR OneSouth Korea33,599,32828,879,56718516.3%16.3%48.8%
8891ATREVIASpain31,948,53226,525,00339820.4%28.9%18.1%
89104Matter CommunicationsUSA30,116,00022,500,00025433.8%33.8%30.9%
9093Fahlgren Mortine nbUSA30,039,54424,991,70118820.2%20.2%1.8%
91 Dentons Global Advisors nbUSA30,000,000 235n/an/an/a
92108Walker Sands nbUSA29,961,33021,258,12118040.9%40.9%49.9%
9387CrosbyUSA29,421,73929,092,172991.1%1.1%19.9%
9464achtung!Germany29,412,00037,234,400180-21.0%-15.5%-6.3%
9597Highwire Public Relations, Inc.USA29,312,00024,162,00011621.3%21.3%49.6%
96100Citizen Relations nbUSA29,123,19022,717,37018528.2%28.2%-10.6%
9779Gullers Grupp nbSweden28,142,40032,939,160194-14.6%-6.8%1.0%
9881DeVries GlobalUSA28,000,00032,000,000135-12.5%-12.5%-20.0%
9994Oliver Schrott KommunikationGermany27,827,40024,790,40022312.3%20.1%-12.2%
100105Headland ConsultancyUK27,690,92722,297,49311624.2%26.0%51.6%
10196M&C Saatchi Sport & EntertainmentUK27,599,65424,192,83018614.1%15.8%13.0%
102102Havas FormulaUSA26,718,61722,673,65415217.8%17.8%4.2%
103109Brands2LifeUK26,437,05021,137,73017425.1%26.9%-7.3%
10499PAN CommunicationsUSA26,131,00023,200,00020912.6%12.6%16.2%
105120PraytellUSA25,500,00017,900,00013342.5%42.5%20.3%
106 The Next Practices Group nbUSA25,100,00016,700,00012050.3%50.3%n/a
107 medicomSouth Korea25,000,00028,000,000180-10.7%-10.7%n/a
10892G&S Business CommunicationsUSA24,802,63325,111,105153-1.2%-1.2%-19.3%
109116InkHouseUSA24,782,74618,800,00012531.8%31.8%21.5%
11090FAKTOR 3 AGGermany24,339,00024,766,000231-1.7%5.2%6.0%
111110Jackson SpaldingUSA24,045,39020,902,40511815.0%15.0%-3.2%
112107Citigate Dewe RogersonUK22,950,00021,372,000 7.4%9.0%-22.7%
113118V+OGreece21,702,21518,644,28918316.4%24.6%21.2%
114113TaylorUSA21,600,00019,700,000929.6%9.6%6.9%
115106Strategic Public Relations GroupHong Kong21,100,00021,630,000208-2.5%-2.5%-14.0%
116130The Hoffman AgencyUSA20,158,00015,115,00019433.4%33.4%34.2%
117127W nbUK19,845,00015,481,00014128.2%30.1%44.1%
118115Proof StrategiesCanada19,750,00019,365,8941302.0%0.7%14.0%
119111Barabino & PartnersItaly19,380,00020,740,000105-6.6%0.0%-6.6%
120120ReganUSA19,143,91318,000,0001186.4%6.4%10.7%
121114Faktenkontor Group nbGermany19,095,00019,373,600150-1.4%5.5%44.4%
122150LaForceUSA19,000,00012,628,76411850.5%50.5%45.4%
122131Mission North USA19,000,00015,000,00010326.7%26.7%15.2%
124124The Red ConsultancyUK18,512,55016,988,0001339.0%10.6%7.1%
125142KPR & AssociatesSouth Korea18,416,28913,738,64211934.0%34.0%48.6%
126135Method CommunicationsUSA18,352,95814,761,3627924.3%24.3%36.0%
127126LaunchSquadUSA18,328,79616,376,51011411.9%11.9%-1.5%
128141JINFrance17,898,00013,786,0008029.8%38.9%68.8%
129131KWT GlobalUSA17,800,00015,000,0008518.7%18.7%61.8%
130152Vested nbUSA17,543,00012,409,0009841.4%41.4%89.9%
131133PowerscourtUK17,415,00014,933,0005716.6%18.3%42.9%
132129Lansons UK17,408,39414,295,2318421.8%21.8%43.4%
133177LDWWUSA17,392,14410,256,7186069.6%69.6%81.8%
134117PremierUK17,135,55018,697,760125-8.4%-7.0%-29.1%
135151Argyle Canada17,089,78812,589,52111035.7%34.0%49.2%
136123Levick Strategic CommunicationsUSA17,000,00017,000,000700.0%0.0%0.0%
137122Geelmuyden.Kiese GroupNorway16,950,00017,550,000145-3.4%0.0%-11.8%
138134JPA Health CommunicationsUSA16,900,78214,848,0678013.8%13.8%64.0%
139170Lambert nbUSA16,671,00010,647,0008856.6%22.1%57.7%
140138M Booth HealthUSA16,290,42114,433,7945112.9%12.9%-1.8%
141167Gregory FCAUSA16,287,82210,800,0008150.8%50.8%42.9%
142149C+CUSA16,266,92012,728,3038627.8%27.8%47.1%
143128The Zimmerman AgencyUSA16,200,00015,400,000445.2%5.2%5.2%
144137rbb Communications nbUSA15,979,73714,494,6568210.2%10.2%-0.4%
145139Marathon StrategiesUSA15,516,88314,732,231485.3%5.3%23.1%
146207PIABO PRGermany15,000,0007,500,00073100.0%100.0%136.9%
147171Marco nbSpain14,818,29010,634,04216539.3%49.1%30.6%
148143No Fixed AddressCanada14,615,00013,650,000607.1%5.7%34.5%
149192Clarity PR nbUSA14,435,6269,035,1159359.8%59.8%134.9%
150153CitypressUK14,175,00012,467,0009713.7%15.4%21.6%
151136DNA CommunicationsUSA14,000,00014,500,000100-3.4%-3.4%-12.5%
152 WachsmanUSA13,959,0006,089,000105129.2%129.2%n/a
153156JeffreyGroupUSA13,886,96712,210,94930513.7%13.7%4.3%
154147Shift CommunicationsUSA13,800,00013,100,000665.3%5.3%-13.1%
155146CROSRussia13,727,00013,324,000653.0%3.0%27.0%
156165Hope&GloryUK13,687,75910,982,3588724.6%26.5%23.8%
157163Palmer HargreavesGermany13,600,20011,297,20015320.4%28.8%40.9%
158169BECG GroupUK13,512,54210,709,8528226.2%28.0%54.0%
159148RF|BinderUSA13,500,00012,900,000554.7%4.7%12.5%
160166TRACCSSaudi Arabia13,200,00010,830,00022021.9%21.9%-14.3%
161145WellcomFrance12,540,00013,420,000120-6.6%0.0%-8.3%
162232BosparUSA12,403,0006,282,0008297.4%97.4%112.9%
163173Narva Communications ABSweden12,340,00010,452,0005618.1%18.1%31.5%
164188J Public RelationsUSA12,118,0009,100,0007933.2%33.2%7.2%
165155MarkenzeichenGermany12,084,00012,285,40081-1.6%5.3%17.4%
166198Another Mexico11,756,6008,479,21422638.7%38.7%34.7%
167119ORCA Agenturgruppe Germany11,639,40018,324,400112-36.5%-32.0%-22.7%
168157Tact Intelligence-conseilCanada11,534,00011,388,000861.3%16.8%n/a
169160DaviesUSA11,500,00011,750,00034-2.1%-2.1%-2.0%
170175HarvardUK11,488,09410,338,3419811.1%12.8%14.7%
171199Apple Tree CommunicationsSpain11,286,5708,416,47511234.1%43.5%-12.8%
172226Icon AgencyAustralia11,229,3916,678,0988068.2%84.3%121.5%
173205Monet + AssociesFrance11,217,6008,161,8009737.4%47.1%62.4%
174180MP&F Public RelationsUSA11,047,8619,931,0007011.2%11.2%16.4%
175202AspectusUK11,022,7508,220,0007334.1%36.1%63.3%
176168Action Global CommunicationsCyprus10,900,00010,700,0001691.9%1.9%3.8%
177181Haebmau Germany10,841,4009,882,0001099.7%17.4%-13.5%
178162First HouseNorway10,830,00011,590,00035-6.6%0.0%-10.4%
179 StyleheadsGermany10,773,00010,126,0001176.4%13.9%n/a
180195Octopus GroupUK10,665,0008,631,0007223.6%25.4%27.5%
181186Moore IncUSA10,638,2219,462,4954112.4%12.4%20.7%
182158Racepoint GlobalUSA10,400,00012,000,00052-13.3%-13.3%-43.3%
183174Lift WorldPortugal10,260,00010,370,000114-1.1%5.9%-4.9%
184193Threepipe CommunicationsUK10,125,0009,042,0008012.0%13.6%19.6%
185164Diplomat GroupSweden10,120,00011,040,000110-8.3%0.0%-8.0%
186 Verge Scientific CommunicationsUSA10,100,0004,500,00035124.4%124.4%n/a
186 ROKK SolutionsUSA10,100,0004,600,00032119.6%119.6%n/a
188176360PR+USA10,050,3008,575,2205917.2%17.2%-2.7%
189190Good Relations UK10,029,1508,895,4106512.7%14.4%-7.1%
190184Veritas Canada10,000,0009,500,000655.3%5.3%-4.8%
191193Thrive PR & CommunicationsAustralia9,849,0078,704,3818113.1%24.0%66.6%
192 Axon CommunicationsUK9,824,0009,688,000741.4%1.4%-29.8%
193206Sam Brown USA9,741,8168,000,0005321.8%21.8%53.6%
194184DCIUSA9,500,0009,500,000550.0%0.0%-13.6%
194179GoodIdea MediaChina9,500,00010,000,000100-5.0%-5.0%-9.5%
196218Merritt GroupUSA9,410,2097,500,0004425.5%25.5%25.5%
197209Segmenta CommunicationsGermany9,393,6007,978,8009217.7%26.0%33.8%
198 Clyde GroupUSA9,306,7545,465,0985270.3%70.3%141.2%
199208PLMR nbUK9,223,6487,981,9875815.6%17.3%31.0%
200216PrettyGreenUK9,180,0007,569,2503721.3%23.1%30.6%
201200PeppercommUSA9,166,8508,313,0002910.3%10.3%1.9%
202204Greentarget Global GroupUSA9,150,0008,184,0004811.8%11.8%4.4%
203210SenateSHJNew Zealand9,147,7867,893,3884615.9%15.9%0.5%
204183LVT GroupNetherlands9,120,0009,760,00075-6.6%0.0%-9.6%
205238Taylor HerringUK9,045,0006,302,0004543.5%45.7%67.5%
206194Grupo CDI Brazil9,036,0007,030,00023528.5%35.7%n/a
207189komm.passionGermany9,017,4009,089,00066-0.8%6.2%13.0%
208187Mitchell USA9,000,0009,127,10237-1.4%-1.4%-18.3%
209203MMGY NJF USA8,993,8788,203,073609.6%9.6%-17.9%
210201Hot Paper LanternUSA8,900,0008,260,000337.7%7.7%-1.9%
211227NavosGermany8,664,0007,015,0006223.5%32.2%42.3%
212 SourceCode Communications nbUSA8,588,9005,168,5123866.2%66.2%152.4%
213237Dukas Linden Public RelationsUSA8,510,0296,381,4003033.4%33.4%34.7%
214211Madano PartnershipUK8,505,0007,946,000497.0%8.6%26.0%
215218StantonUSA8,500,0007,500,0003213.3%13.3%23.2%
215197Max Borges AgencyUSA8,500,0008,500,000490.0%0.0%-9.6%
217248Berk CommunicationsUSA8,487,5075,707,3632848.7%48.7%97.1%
218221Lou Hammond GroupUSA8,328,8157,350,5094013.3%13.3%2.8%
21918290TENUK8,268,4209,857,74949-16.1%0.8%-12.3%
220230Red Lorry Yellow LorryUK8,100,0006,850,0005018.2%20.0%22.4%
220220Nelson Bostock UnlimitedUK8,100,0007,398,000629.5%11.1%-3.7%
222257Firehouse Strategies USA8,039,0006,413,0001725.4%25.4%44.6%
223217M&C Saatchi TalkUK7,830,0007,511,988544.2%5.8%-29.2%
224260Jeschenko MedienAgenturGermany7,809,0009,198,80038-15.1%-9.2%-19.0%
225260URBAN Grupo de ComunicacionArgentina7,803,3005,423,48512543.9%43.9%58.1%
226225EvercomSpain7,558,2007,090,640856.6%14.1%14.5%
227n/aUTOPIA Lab S.r.l.Italy7,486,3536,359,0835817.7%26.0%n/a
228246Trigger OsloNorway7,410,0005,856,0004026.5%35.4%30.0%
228212LHLKGermany7,410,0006,734,4005910.0%17.8%23.8%
228213Kaltwasser KommunikationGermany7,410,0007,917,80058-6.4%0.2%9.1%
228212EMGThe Netherlands7,410,0007,930,00043-6.6%0.0%-9.2%
232215Pierpont CommunicationsUSA7,385,6516,800,000318.6%8.6%-3.4%
233224CP/compartnerGermany7,375,8007,124,800703.5%10.8%20.7%
234214Infinite GlobalUSA7,325,3235,600,0003430.8%30.8%-17.3%
235236Trevelino/KellerUSA7,100,0004,886,7673845.3%45.3%60.2%
235176MowerUSA7,100,00010,265,65530-30.8%-30.8%-39.1%
237229Kirchhoff ConsultGermany7,068,0007,076,00055-0.1%6.9%3.2%
238249ApproachBrazil7,020,0005,700,00016123.2%30.0%40.9%
239298The RomansUK6,885,0003,685,3005286.8%89.6%106.7%
239245ManifestUK6,885,0004,110,0004367.5%70.0%21.4%
241235Fink & Fuchs AGGermany6,874,2006,539,200625.1%12.5%-8.3%
242222AMI CommunicationsCzech Republic6,840,0007,320,00085-6.6%0.0%-6.3%
242222Thomas Marko & AssociesFrance6,840,0007,320,00036-6.6%0.0%-7.7%
244236Whyte Corporate Affairs nbBelgium6,773,8806,446,480315.1%12.5%29.1%
245246Value 360 Communications nbIndia6,721,4163,656,35028583.8%83.8%43.6%
247241The Academy UK6,615,0006,069,100569.0%10.6%11.4%
247245Engel & ZimmermannGermany6,703,2006,380,600505.1%12.4%n/a
248248Lumina CommunicationsUSA6,432,2005,200,0003423.7%23.7%39.8%
249249CirkleUK6,415,2004,816,9204533.2%35.2%28.4%
250250Global Gateway AdvisorsUSA6,400,0004,500,0002542.2%42.2%113.3%

Amendments

18 May: Thrive PR growth revised
16 May: Brands2Life currency & growth revised