2025 Forecast: Eight Issues That Will Define the Year Ahead (Maybe)

PRovoke Media 13 Jan 2025

Corporations will need to develop a voice that cuts through the chaos and balance the shprt-term needs of one stakeholders against a more long-term approach. Ai and Gen Alpha will drive change. And firms will need humanity and (still) DEI.

/long-reads/article/2025-forecast-eight-issues-that-will-define-the-year-ahead-(maybe)

2024 Review: The Year’s Top Longreads

Maja Pawinska Sims 10 Jan 2025

Our best longreads of 2024 reflected some of the most pressing issues for communications leaders, during another turbulent year.

/latest/article/2024-review-the-year-s-top-longreads

Golin Names KJ Flynn As London Head Of Consumer

Maja Pawinska Sims 08 Jan 2025

Flynn, who joined the agency in 2021 to lead its Unilever work, has stepped into the new leadership role aims to accelerate consumer practice growth.

/latest/article/golin-names-kj-flynn-as-london-head-of-consumer

PRovoke Media Calendar 2025

Golin Named 2024 Global Agency Of The Year

PRovoke Media 29 Oct 2024

Golin beat out competition from sister agency Weber Shandwick, leading independent Edelman, WPP’s Burson, and Publicis-owned MSL Group.

/latest/article/golin-named-2024-global-agency-of-the-year

Roundtable: LatAm Leaders On Proving The Value Of PR

PRovoke Media 03 Oct 2024

While in São Paulo last week for our 2024 LatAm SABRE Awards, PRovoke Media in partnership with Burson held a wide-ranging discussion with regional PR leaders about the state of PR in Latin America and the challenges the industry faces in advancing.

/latest/article/roundtable-latam-leaders-on-proving-the-value-of-pr

Weber Shandwick Names Executive Creative Director For Europe

Maja Pawinska Sims 25 Sep 2024

Paris creative director Jean Paoli has been promoted into the role and will oversee the agency’s creative teams in Belgium, Germany, Switzerland, the Netherlands, Spain and France.

/latest/article/weber-shandwick-names-executive-creative-director-for-europe

PRovokeAP: “Brands Need To Move At The Speed Of Culture”

Maja Pawinska Sims 23 Sep 2024

Speakers from Ogilvy, Unilever and Changi Airport discussed the future of social-first brand campaigns, influencers and creators at the PRovoke Media Asia-Pacific Summit in Singapore.

/latest/article/provokeap-brands-need-to-move-at-the-speed-of-culture

Headliners: Sunil John

Maja Pawinska Sims 20 Sep 2024

In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Stagwell's new senior advisor in MENA, Sunil John.

/latest/article/headliners-sunil-john

Prime Weber Shandwick Becomes Independent After MBO

Maja Pawinska Sims 27 Aug 2024

The Swedish creative shop, which Weber Shandwick bought a decade ago, will now operate as an affiliate owned by five members of the leadership team.

/latest/article/prime-weber-shandwick-becomes-independent-after-mbo

Influence 100: Campaign Picks 2024

Maja Pawinska Sims 02 Aug 2024

A selection of this year’s Influence 100, PRovoke Media’s annual listing of the world’s most powerful CCOs, corporate affairs chiefs and CMOs, pick their favourite recent campaigns.

/latest/article/influence-100-campaign-picks-2024

Headliners: Susan Howe

Maja Pawinska Sims 19 Jul 2024

In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Susan Howe, the new CEO of Weber Shandwick.

/latest/article/headliners-susan-howe