The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke, previously known as the Holmes Report.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from PRovoke in association with ICCO.
Coverage of the World Economic Forum in Davos.
PRovoke's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth, new for 2018.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Next 20 initiative brings together in-house comms leaders with PR firms to examine the future of communications.
PRovoke elevates the PR industry at Cannes in 2020, in conjunction with ICCO.
PRovoke's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
The Holmes Report's editorial series published in collaboration with partners.
Allison+Partners (China, MDC Communications)
Just two years after it inked a deal with David Wolf—CEO of leading Chinese boutique Wolf Group Asia—to spearhead a new global China practice, US-based, MDC-owned Allison+Partners has built quite an impressive presence in the region. In 2014, the firm acquired Chinese firm Century PR, established in 2010 and focused on corporate and business-to-business PR, but Allison continues to be best known for its consumer work. With the addition of a Singapore office, the firm achieved 300 percent growth last year, and now has 50 people in Asia, which contributes about 10 percent of the firm’s $4 million global fee income. New business over the past 12 months includes an expansion of the firm’s work for iRobot (Allison worked the company in the US and added Chinese business last year) and Airbnb (which retained the firm to help the accommodation sharing service market itself to Chinese travelers). Wolf, meanwhile, has cemented his reputation as a thought leader in the China market, with his new book “Public Relations in China: Building and Defending Your Brand in the PRC,” which argues that “few companies have found the right formula” in China. Allison is helping more and more of them figure out the right way to do that.—PH
Cohn & Wolfe (WPP)
Cohn & Wolfe is a relative newcomer to the Asian market, dispatching veteran counselor Doug Buemi to the region in 2006 and doing some interesting work for Ford in the early days before making a serious push into the region with the acquisition of Greater China’s impactasia and Singapore-based XPR in 2011. There was more change last year, with the appointment of Edelman, Weber Shandwick and Burson-Marsteller veteran Angelina Ong as president, Asia-Pacific, a role that ties the disparate parts of Cohn & Wolfe Asia together. While the acquired firms’ roots were primarily in the tech space, consumer PR has always been part of Cohn & Wolfe’s DNA, and over the past 12 months the firm has expanded its consumer offer impressively. Colgate—a longtime client in the US—is now a major account in Asia, and the firm has added Rolls-Royce to the regional roster and added local assignments from Samsung in Malaysia, Coca-Cola in Sinapore, and Starbucks in China. The result is that consumer is now about 30 percent of Cohn & Wolfe’s total business in the region and the firm is beginning to compete against—and beat—the best firms in a space where it has considerable intellectual property, including its groundbreaking Authentic Brands study, and increasingly impressive digital and social capabilities.—PH
Haystac (Australia, Independent)
The mindset at Haystac is, simply put, ‘influence is everything’ because influence ultimately starts compelling conversations, seeds powerful ideas and creates lasting — and positive — change. This philosophy has turned into a launchpad for making Haystac a formidable player in the Australian consumer PR scene. The agency employs 48 staff across its four Australian offices, as well as having additional staff in New Zealand. Haystac’s managing director, Patrick O’Beirne, oversaw gross revenue for FY14/15 that totalled $8.5m. Among its notable clients: Officeworks, Goodyear & Dunlop Tires, Toyota, Expedia, eHarmony, Etsy, Harley Davidson, Toys R Us, Dyson, Pernod Ricard and Sanofi-aventis Healthcare. As the firm has looked to transform into the “the Influence agency” it has solidified influence as a service offering with its Integrated Communications Planning (ICP) model. The idea is to connect people with brands, organisations, companies, ideas and movements by creating multi-channel campaigns beyond the norm that put connectivity, and the technology that drives it, first, to affect positive communication and change. Notable work includes the SOLO Connect campaign for Schweppes as the brand looked for a refresh. Haystac broadened SOLO’s appeal by partnering with amateur sportsmen and getting them to create engaging content to #GOHARDGOSOLO. The firm also worked with Expedia on its “Vacation Deprivation Report.”—AaS
Sinclair Communications (HK/Independent)
Founded by former Grebstad Hicks director Kiri Sinclair in 2009, Sinclair Communications has rapidly carved out a niche as one of the top players in Hong Kong’s competitive consumer PR market. With a team of around 20 people—including director Leona Ng, who joined the firm when it was just a few months old—Sinclair offers an integrated approach, with brand strategy (positioning, storytelling), media relations (press office management, media training), and marketing (influencer engagement, creative campaigns) supplemented by digital (SEO, mobile strategy) and social (community building, content creation) capabilities. That blend of services enables Sinclair to deliver a distinct creative approach that helped the firm garner three 2015 Asia-Pacific SABRE Award nominations: for the launch of Hong Kong Art Central Week, a booking campaign for Expedia, and a family-friendly push for the Singapore Tourism Board.—AS
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2020