The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke, previously known as the Holmes Report.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Coverage of the World Economic Forum in Davos.
PRovoke's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from Provoke.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke. Subscribe today!
PRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Next 20 initiative brings together in-house comms leaders with PR firms to examine the future of communications.
PRovoke elevates the PR industry at Cannes in 2020, in conjunction with ICCO.
PRovoke's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke's premium partners.
PRovoke's editorial series published in collaboration with partners.
Our 2016 EMEA PR Consultancies of the Year are the result of an exhaustive research process involving more than 200 submissions and face-to-face meetings with the best PR firms across Europe, the Middle East and Africa.
APCO is not as large as most of its multinational peers in Paris (or anywhere else in Europe for that matter) but it does have a unique offer built around public affairs and broader strategic counsel, and it also has momentum, having doubled in size over the past five years to around 4m euros in fee income. The firm’s current good run of form began under Claire Boussagol (now running the Brussels office) and has continued under Nicolas Bouvier, who serves as chairman of Europe as well as managing director in Paris, where he leads a team of more than 30 including new additions Victor Cohen (who joined from Hill+Knowlton Strategies last year) and Floriane Delandre (from Publicis Consultants).
Clients include Bayer, ebay, KFC, Ferrero Coca-Cola and Uber, with new business in 2015 from Kingfisher and Akon. Campaign highlights included a successful effort to modernise the legal status of animals, along with securing a historic debt restructuring deal for Ukraine. —AS
The September 2014 merger between Edelman and Agence Elan created a French powerhouse, one of the largest western-style public relations firms in a market dominated by locally-based agencies built on a distinctly French model. Marion Darrieutort, who left Edelman in 2008 to launch Elan, had built a very modern firm that challenged the conventions of the market, blending expertise in corporate and marketing communications, supplemented by research and planning and expertise in influencer outreach and social media.
By the time of the merger, Elan had overtaken the local Edelman office and had fees in excess of €8 million. More important, from the acquirer’s point of view, Darrieutort’s firm had done a great job of attracting French multinationals—its client list included Danone, L'Oreal, Sofitel and Suez—that often eschew the US-based companies in the market. Importantly, the Elan management team remained in place post-integration with Darrieutort running the combined offer (which has fees of €14 million and about 160 people) and her business partner Nicolas Narcisse taking on the role of vice-president. There was new business from M&S, L’Occitane, EasyJet and Renault Nissan, along with a 2016 SABRE nominations for campaign work on behalf of Mission Baleine Bleu. — AS
Kingcom’s age (the firm launched in 1990), belies a relatively youthful approach to its offering, thanks to a significant leadership reshuffle a few years ago that saw CEO/founder Isabelle Wolf pivot the agency to the more digitally minded aspirations of MD Pascale Azria. Since then, the firm has expanded its scope and services, covering media relations, digital, events, public affairs and content development, for a client base that demonstrates specific strength in the food and beauty sectors.
The firm now numbers 40 consultants, reporting more than €2m in fee income. And Kingcom’s claim that it is an agency which can cover such disparate areas as sardines, premature ejacultation and judicial mediation is well founded, thanks to a client list that includes the French Food Federation, Andros, SEB Group, FBD Group, Grandvision, E.Leclerc, Menarini Laboratories, Merisant Group and 3M. Kingcom also plays a visible role in the market, via the efforts of Wolf in Azria, and has developed some interesting thought leadership initiatives around the food and beauty industries. Last, but not least, the firm’s creative credentials are worth noting — resulting in some eye-catching sustainability work for Groupe SEB; consumer activity for Le Syndicat Du Petit Dejeuner; and addressing the taboo around premature ejaculation for Menarini’s Priligy drug.
Thomas Marko & Associés (Independent)
Founded in 1987, Thomas Marko’s eponymous PR firm has recently expanded beyond its traditional capabilities to better reflect shifts in the overall communications landscape. This means the the firm now possesses a growing public affairs capability, to go with existing strength in media relations, content, digital and experiential. Now numbering 36 consultants, the firm reported turnover of €6m in 2015, along with gross margin of €3.7m, from a client roster that covers entertainment (Parc Astérix); consumer (Puma, Bigben); corporate (Scania); alcohol (Carlsberg, Jack Daniels); agriculture and agro-food (Ministry of Agriculture, French Refreshing Beverage Association, Barilla); and healthcare (3M Santé).Much of the firm’s work, moreover, reflects an ability to think beyond media relations, into such areas as corporate and brand strategy for Bigben; crisis communications for Parc Asterix; sustainability work for a several companies and eco-organisations; and sophisticated public affairs work — including preventing a ‘sugar tax’ by successfully positioning French Refreshing Beverage Association members (including Coca-Cola, Pepsico, Orangina Suntory, Danone Eaux and Nestle Waters) as French companies with French employees. — AS
Wellcom has already made big moves this year by joining forces with La Maison Link — which expands its expertise into the lifestyle and consumer arena and addresses its overall mission for creating brand preferences across its sectors. The firm enjoyed gross margins rising to €10m (from €9m in the previous year) and employee count has grow from 95 to 110. But the Paris-based agency (which was last year’s winner in this category) has faced tumult in the last 12 months. For instance, Wellcom faced reduced budgets compelling the firm to to take in charge tasks like compiling reports and updating databases.
Even so, its client portfolio remains strong with new clients like TOTAL, EA Games, Europacity, Sony, Tarket, SML joining existing clients Logitech, Mutualité Française, M.Meuble, Intersport and Carglass, among others. Notable work includes helping Ultimate Ears — a brand relatively unknown in France — become a must-have accessory for music fans via an influencer engagement and event campaign in France. Last year, the firm developed a social media guide that showcased the best examples the firm’s work from the past 12 months. The chapters are arranged as though you’re following the thought pathways required to develop a successful digital strategy. So far, the guide has garnered more 70 hits in the French media and has been downloaded more than 3,100 times. The firm also strategic approach, called Origami, is focused on reconciling the company image with public perceptions.
Founder Thierry Wellhoff launched Wellcom in 1981 after working at Agence France-Presse and Eurocom. — AaS
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2020