The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke, previously known as the Holmes Report.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Coverage of the World Economic Forum in Davos.
PRovoke's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from Provoke.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke. Subscribe today!
PRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Next 20 initiative brings together in-house comms leaders with PR firms to examine the future of communications.
PRovoke elevates the PR industry at Cannes in 2020, in conjunction with ICCO.
PRovoke's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke's premium partners.
PRovoke's editorial series published in collaboration with partners.
Our 2017 EMEA PR Consultancies of the Year are the result of an exhaustive research process involving more than 200 submissions and face-to-face meetings with the best PR firms across Europe, the Middle East and Africa.
While almost all international agencies have built their Brussels operations by focusing on EU public affairs, Ketchum as taken an opposite approach, developing a strong local-market offering that services clients across consumer, corporate and healthcare. Over the past four years, this plan has paid off handsomely, resulting in 112% growth, including double-digit expansion in 2016. The firm now has 33 people working for its Belgian operation, finding a unique positioning that is more global than the local players and more local than the global firms.
Last year, there was significant new business from Bristol-Myers Squibb, Ikea, Philips and P&G, adding to a client roster that already features IGU, International Baccalaureate, Goodyear and GS1. There was also some excellent work too, often in collaboration with BBDO, including a major disease awareness campaign for GSK and support for the country's biggest corporate deal. — AS
On March 22 of last year, Brussels Airport was faced with the biggest crisis in its history when it was hit by a terrorist attack. After two explosions destroyed the departure hall, akkanto worked with the airport’s corporate communication, working on message strategy, providing media relations support, assisting with social media outreach, and creating a dedicated crisis website. As the recovery effort came together the firm provided internal and external communications support to reassure workers and travelers., ultimately launching the airport’s new strategic vision.
That’s the kind of high-level strategic counsel akkanto has been providing to companies in the Belgian market (and often beyond; it has a long history of stakeholder engagement work in Africa) since its was founded. In a market dominated by public affairs specialists, akkanto can certainly help international clients navigate the EU landscape, but its true strength is in the corporate reputation realm, with strong crisis credentials and an expanding array of digital capabilities.
The team is appropriately senior, led by managing partner Thierry Bouckaert, a former journalist (La Libre Belgique) and communications director (Orange, Proximus); and partners Nathalie van Ypersele, (former editor of Trends-Tendances), Carl Buyck, (former spokesperson of Federal Minister of Health); and new senior consultant Emily Hoyos (former president of Ecolo, the Belgian Green party, and former chairwoman of the Walloon Parliament.
Last year was particularly strong, with fees up by about 10 percent to €4.3 million, thanks to major assignments for clients like Abbvie, Brussels Airport, Proximus, LVMH, Celgene, Infrabel, BAE, and Eurodisney. — PH
LVT Group (Independent)
Founded in 1994 as a technology public relations specialist, LVT has succeeded in building a well-rounded corporate and consumer public relations business. But its technology credentials—now embodied in specialist subsidiary Progress Communications—continue to shine, with two campaigns for Microsoft (the first showcasing 3D technology by reconstructing a Rembrandt painting, the second harnessing the power of a leading Dutch boy band to fake out younger consumers) wowing the SABRE judges this year.
Meanwhile, LVTPR continues to work across a number of business-to-business categories, with clients in the fintech, aviation, mobility, construction and real estate, and consumer and retail sectors. Last year saw growth in the high single digits, with fee income of around €7.8 million. New business came from
Gigaset Pro and Wolf Oil Corporation, who hired LVTPR to serve as their European hub partner; Bosch Power Tools (for social media in the Benelux region); Etihad, which tapped Progress Communications for PR support in Benelux; Air Belgium, Haacht Breweries and Auping. They join existing LVTPR clients Oracle, Veeam, Castrol, TomTom Telematics, Sonos, Plus Supermarkets, and The Northface and Progress clients Microsoft, AVM, Indeed, and DOMO.
LVT has grown its team to around 70, led by group CEO Charly Lammers van Toorenburg, Belgian country manager Karolien Hessels, Progress managing director Stella Jansen, consumer director Marije Perdon, and B2B director Gijs van Beek. Recent years Have seen the addition of content creators and other new digital and social media specialists, but attracting new talent in the Benelux market remains the biggest obstacle to continued growth. Fortunately, LVT has been a consistent performer in our Best Consultancies to Work For research, which has helped the firm position itself as an employer of choice in the market. — PH
Whyte Corporate Affairs (Independent)
Less than a decade after it was launched by former Interel exec Emmnanuel Goedseels, Whyte Corporate Affairs has positioned itself as leader in corporate affairs in the Belgian market, and in 2016 embarked on an ambitious plan to broaden its capabilities (investments in employee engagement, crisis communications, and data and analytics) and its geographic reach (plans for a new operation in Antwerp to cover the Flanders market, and partnerships with select Dutch firms to play across the Benelux region).
The firm continues to offer valuable insight into the Belgian media, political, corporate, social and academic landscape, an expertise that allows Whyte to define the right audiences, recommend the most appropriate channels of communication, to formulate the right messages and to anticipate actions and reactions. That expertise has been strengthened by a commitment to analytics and research and a growing emphasis on digital channels and visualization. An already strong senior team expanded with the addition of Martine Maelschalck, former editor in Chief of business newspaper L'Echo and communications director for the Federal Budget Minister; Stany Vaes, public affairs manager for the Belgian retail industry association; and An Teyssen, with experience in senior roles at the Port of Antwerp and AB InBev.
Last year saw healthy growth of around 10%, with fee income of close to €3.5 million. New business came from Unibet (public affairs and issues management against a backdrop of greater scrutiny on the gambling business); Burger King (supporting its entry into the Belgian market through the acquisition of local brand Quick); Uber (public affairs and reputation management); and Dutch construction company BAM (change management(. They join a roster that includes blue-chip clients such as Ikea, Thalys, AB InBev, Medtronic, AXA and Mondelez. — PH
The world's largest PR awards program.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2020