The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke, previously known as the Holmes Report.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Coverage of the World Economic Forum in Davos.
PRovoke's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from Provoke.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke. Subscribe today!
PRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke elevates the PR industry at Cannes in 2020, in conjunction with ICCO.
PRovoke's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke's premium partners.
PRovoke's editorial series published in collaboration with partners.
The 2019 Latin American PR Agencies of the Year are the result of a research process involving submissions and meetings with the best PR firms across the region.
Approach Comunicacao (Independent)
PRovoke’s 2019 Agency of the Year, Approach Comunicacao closed out 2019 as a 161-person, $28 million BRL ($5.3 million) business serving more than 140 active clients. In the last 12 months, the firm added tiktok, Boticario, JBS, BRF and CCB to a roster whose key clients already included Pepsico, White Martins, Vale, Bradesco Seguros, Prudential, Rock in Rio, Roche and AccorHotels. All while Brazil remained in the throes of a years-long economic crisis, albeit showing signs of a slow recovery.
All of which is a testament to founder Elizabeth Garcia’s multifaceted ability to leverage new opportunities that emerge regardless of circumstances, which has led in Approach to grow into one of the country’s leading corporate communications and CSR agencies during its two decades in business. During the last 12 months, Approach has focused on cutting through the clutter misinformation populating platforms, to provide clear and valuable messaging on behalf of clients through standout creative content across channels. The firm grew its services in line with technology, producing, for example, 900 videos in 2019 — 80% more than in the previous year.
The digital team doubled to 40 people, as digital services now accounts for 30% of Approach’s business. Creating the Brazilian version of the World Business Council for Sustainable Development guide was among the year’s key work, as was boosting the Brazilian Dermatological Society’s reach to 4.4 million followers on social, and delivering content to 97% of the organization’s 6.300 doctors. — DM
Since its founding in 1980 by entrepreneur Francisco Soares Brandão, FSB Comunicações has made it a point of pride that the firm takes on the toughest, most high-profile assignments in the Brazilian market, such as the Platinum Award-winning work at our first ever Latin American SABRE awards for its work on behalf of the Brazilian Ministry of Sports and the 2014 World Cup as well as a host of public affairs and government-sponsored campaigns through the years—and a good deal of work in recent years protecting corporate reputations during that was known as Operação Lava-Jato (Operation Car-Wash), a country-wide crackdown on corruption. It’s an approach that has helped FSB grow to around $64 million in revenues, making it the highest-ranked Latin American firm on our global agency ranking, at number 36.
But heritage is only half the story: FSB has been modernizing and innovating too, making its first acquisition last year and integrating digital, content and consumer marketing, with new products including its Prigital concept, which puts solutions ahead of platforms and channels, and FSB.x, an index that measures the reputational risk for any brand on conversational universe of social media.
The firm’s major clients include Banco BTG Pactual, JBS, the Brazilian National Confederation of Industries, B3 (the Brazilian Stock Market), L'Oréal, Nestlé, Huawei, Oi, the Ministry of Health, and the City of Rio de Janeiro. There was new business from IFoods, Neoenergia, Soft Bank, Roku, United Health, Empiricus Research, Sotreq, and the Brazilian National Confederation of Commerce. A major highlight was the firm’s work for the Ministry of Health, “Saúde sem Fake News,” a campaign against fake news that began before the coronavirus pandemic, but gained extra resonance in recent months.—PH
Imagem Corporativa (Independent)
With offices in São Paulo, Rio de Janeiro, Brasília and Recife, a team of more than 60 professionals, and fee income last year of $4 million (down slightly on the year before, resulting from difficult economic conditions and political upheaval in Brazil), Imagem Corporativa is not the largest independent in Brazil, but it is among the most respected. Founder and chief executive Ciro Dias Reis, a former journalist who founded the firm in 2001, has been relentlessly focused on two things that set his firm apart: first, on providing quality strategic advice, particularly in corporate and public affairs, but increasingly in digital and social media; and second, in developing both practices and a profile that is international as well as domestic, notably through the firm’s membership in the global network PROI.
Imagem Corporativa works with a prestigious roster of clients including Sanofi, SAP, Porto Seguro, XP Investimentos, ABB, Merck, Nissan, GPA, Casino and Marisa, with new business over the past 12 months from Giz, FGC, Ecolab, and Lengruber. In addition to expanding its portfolio of training offers, Imagem Corporativa also launched a new firm offering data, analytics and AI services to clients. High-profile assignments ranged from public affairs work for Booking.com to media relations for the world's largest investment event: Expert XP.—PH
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2021