About PRovoke Media

About PRovoke Media

Previously known as the Holmes Report, PRovoke Media produces content across multiple platforms, focused on two critical objectives.
First, to inspire public relations professionals to deliver on the promise and live up to the ideals of the discipline by working in a way that delivers sustainable competitive advantage to their employers, demonstrates genuine commitment to the needs of an organization’s stakeholders, and adheres to the highest ethical standards. We do this by providing intelligent and insightful analysis of the critical issues facing the profession and by challenging practitioners to consider the broader implications of their actions.
Second, to elevate the status of the discipline by proving to senior executives that public relations is a mission critical management function that can deliver extraordinary business value by aligning the behaviour of an organization with the expectations of its stakeholders, and by demonstrating to the wider public that public relations can and should serve as an advocate for more responsible business practices. We do this by showcasing best practices and rewarding exceptional work with awards and recognition and by fearlessly calling out practices that do not adhere to the highest ethical standards.

PRovoke Media was founded as the Holmes Report in 2000 by Paul Holmes, founder and chair, who has more than three decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients. PRovoke Media delivers against its mission by providing the most sophisticated reporting and analysis on public relations trends and issues, along with an extensive global footprint of events and awards.

Our portfolio

  • The provokemedia.com website: a comprehensive source of knowledge and information about the public relations business, including an extensive body of knowledge that includes case histories, original research and reporting.
  • free global email newsletter that features all of our insights and coverage of the global public relations industry on a weekly basis.
  • The Premium Content section, featuring longform journalism that analyzes the issues, challenges and opportunities facing the business and the practice of public relations
  • PRovoke Media's Global PR Summit, the definitive annual forum for the global PR industry since 2012.
  • The world’s largest and most sought after public relations awards competition, the SABRE Awards, which recognizes Superior Achievement in Branding and Reputation in North America, EMEA and the Asia-Pacific region. The IN2 SABRE Awards that recognize excellence in content creation and data-driven insights.
  • PRovoke Media's Global Rankings, the definitive ranking of the world's top 250 PR agencies by size, including critical analysis of industry growth and trends. 
  • Our Agencies of the Year research, the most exhaustive analysis of PR firm performance across the world.
  • The PRovoke Media Regional Summit series, which bring together the industry's most forward-looking thinkers to chart the future of insight and engagement on a regional and local basis.
  • The Influence 100, which identifies, researches and profiles the 100 most powerful in-house communicators in the world.
  • Our weekly PRovoke Media podcast, which brings in guests from all across the world to discuss the latest developments in the marketing world.
  • The annual Crisis Review of the lessons learned from the biggest corporate PR crises of the year.
  • The Innovator 25 that recognizes 25 people in each region who are breaking new ground and expanding the boundaries of influence and engagement.  
  • Our Longreads section, which features in-depth analysis, profiles, interviews and trend forecasts.
  • The Agency Playbook, the top showcase for PR agencies from across the world, and our global Agency Jobs board.
  • Our Global Creative Index, which benchmarks the most creative agencies in the world, and our landmark Creativity in PR survey.

Leadership team

Paul Holmes
Founder & Chair
[email protected]

Patrick Drury
Event Manager
[email protected]

Celeste Picco
Administrative Officer
[email protected]
Arun Sudhaman
CEO & Editor-in-Chief
[email protected]

Maja Pawinska Sims
Associate Editor (London)
[email protected]

Diana Marszalek
Senior Reporter (New York)
[email protected]

Kim Cataldi
Business Development Manager
[email protected]
PRovoke Media Showreel

Highlights from PRovoke Media's events and coverage.