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The new Ogilvy PR global CEO lays out her goals, which include tripling in size, reclaiming the 'Ogilvy PR' brand and dr ...
Arun Sudhaman 15 Mar 2021
In his new book, Raja Rajamannar declares that marketers are becoming obsolete.
PRovoke Media 01 Mar 2021
The fortunes of the world's biggest PR firm raise legitimate questions about the PR industry’s ability to meet the criti ...
Arun Sudhaman 07 Apr 2019
In the integration era, PR must play a leading business role, say communications leaders in the Middle East.
Maja Pawinska Sims 13 Feb 2019
A heavyweight roster of climate change and sustainability comms experts will feature at the Holmes Report's MENA confere ...
Holmes Report 03 Feb 2019
The Holmes Report's Middle East conference will take place on 13 February in Dubai, focusing on CEO activism, climate ch ...
Holmes Report 30 Jan 2019
In a panel discussion Thursday, agency and brand comms leaders explored the risks and rewards PR faces as demand rises f ...
Diana Marszalek 22 Jun 2018
Many ad agencies have promised 'integration.' Ogilvy's approach may just empower PR rather than relegating it to a suppo ...
Paul Holmes 05 Jun 2018
A year ago, I argued that most agencies and most clients are doing integration wrong. So let’s talk about how to create ...
Paul Holmes 04 Jun 2018
Ravi Viswanathan leads newly-combined department, with Abhinav Kumar elevated to global role among slew of appointments ...
Arun Sudhaman 18 Jan 2018
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