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Our best longreads of the year focused on such critical issues as the Bayer/Monsanto crisis, Edelman's fortunes, Hong Ko ...
Arun Sudhaman 11 Dec 2019
A senior APACD discussion finds several challenges that the communications profession must address at a time of signific ...
Holmes Report 28 Nov 2019
Almost a decade after the Barcelona Principles denounced the use of AVE, almost half of industry leaders around the worl ...
Paul Holmes 25 Nov 2019
Proving the 'human' worth of communications remains a central issue, according to in-house leaders at last week's Asia-P ...
Arun Sudhaman 19 Sep 2019
Artificial intelligence may help in terms of PR measurement, but only humans can truly solve the most pressing issues.
Arun Sudhaman 22 Oct 2018
An animated discussion on PR vs advertising set the scene for an enthralling conference in Singapore today.
Arun Sudhaman 11 Sep 2018
Cision Impact provides earned media ROI metrics such as reach, audience engagement and sales.
Diana Marszalek 07 Nov 2017
People, technology, risk-taking, crisis policies and gender equity come to the fore during an enthralling conference in ...
Arun Sudhaman 31 Mar 2017
The prospect of tying digital content to real business results represents a tantalising opportunity for brands. Are comm ...
Arun Sudhaman 13 Mar 2017
While measurement has come a long way in the Middle East, there’s still awareness that the profession must do more to pr ...
Alex Malouf 19 Oct 2016
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