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McDonalds is the brand that Americans are most likely to recognize as a sponsor of the 2014 Winter Olympics, with 32 per ...
Holmes Report 09 Feb 2014
As the curtain came down on the 2012 Olympic Games, corporate sponsors are evaluating ROI to justify the millions of dol ...
Holmes Report 18 Aug 2012
Burson-Marsteller is launching the Fan Experience, a specialty offering to help clients maximize sponsorships and endors ...
Holmes Report 04 Nov 2011
P&G developed an alliance with the United States Olympic Committee to become an official sponsor of the U.S. Olympic Tea ...
Holmes Report 14 Apr 2011
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