The 11th installment in PRovoke's Covid-19 creative showcase explores how brands around the world are using smart PR strategies to creatively engage communities, support society and provide relief.

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Bud Light: Certified Fresh
Bud Light with 3 PM Agency/Weber Shandwick
Certified Fresh 3(1)
The Bud Light: Certified Fresh campaign is designed to help restaurants and bars as they reopen by making sure their products are fresh. Where legal, Bud Light and its wholesaler and distributor partners will replace any Bud Light that is past its ‘best before’ date at no cost, to ensure that the Bud Light they’re serving when it’s safe to reopen tastes as fresh as the day it was brewed. The program is an extension of the brand’s Open for Takeout program, which covers the first round of Bud Lights ordered at bars and restaurants by diners who ordered takeout during the lockdown.

Remote Apprentice Training

The Juice Academy with Tangerine Communications
Remote Cohort
The Juice Academy, a Manchester-based digital marketing apprenticeship program, has launched its first online training program, aimed at helping participants build the skills that businesses will look for in their workforces  as they recover from the Covid-19 lockdown. The program focuses on strategic social media and practical content creation skills employees will need to aid a business’s future competitiveness — and increase trainees’ chances of being hired for work.

#BackTogether2020
The International Council of Shopping Centers with Makeable
The ICSC’s ‘Back.Together.’ campaign is aimed at helping the organization’s 70,000-plus members in the retail business show consumers that stores can, in fact, reopen safely and effectively. The effort includes providing members a customizable marketing assets, a video challenge and robust Instagram on Twitter accounts. The effort follows the ICSC’s ‘Your Business’ initiative, which included ICSC’s first national television campaign calling on elected leaders to create a Covid-19 Recovery Fund and the creation of the America’s Recovery Fund Coalition, a group urging the federal action to distribute funds and liquidity to businesses from all industries impacted by COVID-19 .  

#UMEEDHAINHUM
India Gate Basmati Rice with Golin Opinion


With the Covid-19 pandemic amplifying the problem of hunger in India, India Gate has launched the #UMEEDHAINHUM initiative to help millions of people in need of food. India Gate is donating more than 20,000 meals every day — a total of more than 2 million meals — to help vulnerable marginalized communities. Since the start of the lockdown, India Gate has provided meals to old- age homes, orphanages and leprosy centres and millions of families in India who are fighting hunger as well as Covid-19.

Battle Against The Covid-19 Infodemic

HKUMed partners with Weber Shandwick
Covid-19 papers-Article 12_Modelling impact assessment-01
Alarmed by the coronavirus infodemic — a pandemic of misinformation — Hong Kong University's Faculty of Medicine mobilized to share their expertise on infectious disease with the public in clear, concise, accessible ways. HKUMed turned to social media, using graphics in 30 posts to help citizens better understand Covid-19 — and act accordingly to combat the spread of the disease.

You can find earlier Creative Showcases here:
Covid-19 Creative Showcase (April 17, 2020)
Covid-19 Creative Showcase (April 24, 2020)
Covid-19 Creative Showcase (May 1, 2020)
Covid-19 Creative Showcase (May 8, 2020)
Covid-19 Creative Showcase (May 15, 2020)
Covid-19 Creative Showcase (May 22, 2020)
Covid-19 Creative Showcase (May 29, 2020)
Covid-19 Creative Showcase (June 5, 2020)
Covid-19 Creative Showcase (June 12, 2020)
Covid-19 Creative Showcase (June 19, 2020)