Maja Pawinska Sims 28 Feb 2022 // 7:00AM GMT
LONDON — UK bed retailer Dreams has appointed Cirkle as its retained consumer PR agency after a competitive pitch.
Cirkle’s six figure remit covers strategic brand communications, newsroom and partnerships, including Dreams’ Olympic sponsorship of Team GB and ParalympicsGB.
Dreams’ previous consumer PR agency was M&C Saatchi (now M&C Saatchi Talk) which won the account in 2019. Sister agency M&C Saatchi Sport & Entertainment had also worked with the brand on its Team GB sponsorship in the run up to the Tokyo Games.
The Cirkle team, led by consumer brands MD Kate Gibson, will use a blend of ambassadors, brand campaigns, news stories, video content, influencer relations and content for social and owned channels.
Dreams head of marketing communications Kelly Davis said: “Cirkle impressed us with their strategic ability and extensive experience in creating culturally relevant and impactful stories that build brand fame.”
Cirkle CEO Ruth Kieran added: “Needless to say this is a dream client for us, and our team are so excited about the opportunity to work on such a fun, inspiring and topical brand.”