Maja Pawinska Sims 17 Oct 2022 // 11:47AM GMT
LONDON & NEW YORK — Fast-growing B2B communications agency Fight or Flight has appointed former Weber Shandwick veteran Tim Fry as US chair to support its North American growth, after a raft of new assignments.
As part of the agency’s expansion to the US, Dan Bird (pictured, second right), a director with Fight or Flight in the UK, has relocated to the firm’s New York office. Also joining the US team are Boston-based vice president, Laurel Case (right), and Los Angeles-based account manager, Carolina Mejia Erazo (left).
Fry (pictured, second left) spent 18 years at Weber Shandwick running the firm’s Seattle office and its global technology practice, before launching his own consultancy 468 Communications. In his new role at Fight or Flight, Fry will support the agency’s growth in the US through senior client engagements, business development and recruitment.
Since launching in April 2020, Fight or Flight has built a roster of B2B clients including DLA Piper, Expedia Group, GitHub, LinkedIn, Nokia, Sky, and Tableau. Currently, 60% of the agency’s assignments are global in scope, with teams now working across the UK, Western Europe and the US.
The agency has won a string of US-based projects from clients since July this year including decision-making platform provider Board International, customer engagement platform company SAP Emarsys and data platform Quantexa, adding to existing US work with Expedia and AP automation firm Medius.
Managing partner Joe Walton, who co-founded Fight or Flight with fellow Weber Shandwick technology leaders Charlie Meredith-Hardy and David Woodward, told PRovoke Media: “For us this is a continuation – we already have momentum in the US and this is about putting a high calibre senior team in place to supercharge growth and take advantage of that opportunity. We have strong networks in the US and we think the B2B market out there is really strong and exciting. We’re seeing B2B brands pushing the business to do bolder, more creative and innovative work, and that’s what gets us up in the morning.”
He added: “We spent a decade working with Tim at Weber Shandwick and we know first-hand what an inspiring, strategic leader he is. His experience building and scaling global teams and leading international campaigns will be game-changing for us. It is an honour to welcome Tim to the Fight or Flight team, and we can’t wait to see what this partnership brings.”
Of his new appointment as US chair, Fry said: “Fight or Flight is on a mission to shake up the world of B2B marketing, and the agency’s stellar growth shows this message is resonating with clients globally,” said Fry. “We have a strong and rapidly growing presence in the US market, and I see huge potential to expand this footprint by building on the agency’s award-winning work and assembling the industry’s finest practitioners.”
At client Medius, CMO Kim Albrecht said: “Fight or Flight has been our PR, organic and paid social agency of record in the US, UK and Sweden since the start of the year. We are thrilled with the results the team has delivered and are excited to see the agency adding such high-calibre talent that will take our marketing to new levels of success.”
Fight or Flight was recently named as one of the top five fastest growing agencies in the world by PRovoke Media and is on track for on track for $3.8 million in global revenues in 2022, in its second full year of trading. The agency was named as PRovoke Media’s best new consultancy in EMEA this year and is shortlisted for best global new consultancy at next week’s Global SABRE Awards.