Maja Pawinska Sims 18 Jul 2023 // 11:57AM GMT
LONDON — The Influence 100, PRovoke Media’s annual report on the world’s leading chief marketing and communications officers, has revealed the in-house communicators nominated as CCOs and CMOs of the future.
This year’s 20 Rising Stars have been identified by this year’s Influence 100 cohort as well-positioned to be among tomorrow’s most influential global chief communications officers and chief marketing officers.
Several previous Rising Stars of recent years have made it onto the global Influence 100 list, including Dara Treseder, now chief marketing officer at Autodesk, Claudio Monteverde, Gucci’s global director of corporate and internal communications, and Sandy Rodriguez, now chief communications officer at McDonald’s.
The 2023 Rising Stars list includes nine nominees from the US, 10 from EMEA and one from Asia Pacific. The list features 13 women and seven men, and five people of colour (25%).
Many of our Rising Stars are already in regional or specific discipline leadership roles within their function. Their responsibilities include corporate, strategic and sustainability communications, public affairs and government relations, influencer relations, employee engagement and brand PR.
The Rising Stars for 2022 are:
- Alexander Leinhos, Director of Corporate Communications, Vodafone Germany
- Alia Al Theeb, Senior Manager, Government of Dubai Media Office
- Andy Stone, Communications Director, Meta
- Anil Manji, Head of Communications & Marketing, London Sport
- Anja Spielmann, Global Brand & Content Director, Mars Food & Nutrition
- Ben Trounson, VP, Head of Communications, Verizon Business
- Dionne Gomez, Director, US Enterprise Communications, McDonald’s
- Emily Garbaccio, Global Head of Corporate Communications, AIG
- Gine Wang-Reese, EVP Public Affairs & Sustainability, DNB
- Jamie Williams Cooper, VP, Global Brand PR & Influence, Bacardi
- Jessica Gdowski Enoch, Director, Ford Blue Operations Communications, Ford
- Jody Sunna, VP Corporate Communications, PMI
- Kristen Moss, VP Strategic Communications, The Coca-Cola Company
- Laudine Witteveen, Global Change, Communication & Employee Engagement Manager, Heineken
- Lucie Holloway, Head of External Communications, London Stock Exchange Group
- Natasha Santos, VP, Head of Global Stakeholder Affairs & Strategic Partnerships, Bayer
- Niko Felix, Communications/Spokesperson, OpenAI
- Rachel Frey, MD, Corporate Communications, Accenture
- Sudeep Mishra, Group Head, Strategic Communications, Vedanta Resources.
- Theo Bertram, Government Relations & Public Policy, Europe, TikTok
Also included in the Influence 100 are this year’s Crossover Stars: PRovoke Media’s annual ‘Hall of Fame’ for those communicators whose career trajectory has extended beyond communications and marketing into a broader leadership role within their organisations.
The full Influence 100 report, with profiles of all 100 influencers, demographics, and insights including their budgets and main areas of spend, how they work with agencies, diversity and the future challenges of the CCO and CMO roles, including AI, can be found here.
This year's report also includes the Influence 100’s views on the PR agencies they most admire, how they think PR agencies need to evolve; the brands that have managed their reputations best and worst over the past year; and the political leaders who have communicated best, and worst.