The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage and analysis of BCW's merger with Hill & Knowlton to create Burson.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2024 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
Monteverde worked at Vodafone and Google, where he was corporate comms and public affairs manager for Italy and Greece, before joining the legendary house of Gucci in November 2019 as director of corporate comms. He was promoted to his current role this February.
The luxury fashion brand made headlines in 2022 when long-time creative director Alessandro Michele stepped down as creative director after some 20 years with the house. Former Valentino fashion director, Naples-born Sabato De Sarno, was appointed to the prestigious role earlier this year and will present his debut runway collection at Milan Women’s Fashion Week in September.
Last year Gucci became the first brand to accept ApeCoin in US stores and confirmed that it has formed a permanent team dedicated to the metaverse. Monteverde described the Dream Big unit as similar to ‘a startup exploring new areas of opportunity’ for the business.
Meanwhile Gucci’s parent company, luxury French house Kering, has just snapped up high-end fragrance label House of Creed, the first purchase of its recently-formed cosmetics unit.
Can you share a moment in your career when you saw PR’s direct impact on business performance
From tech to luxury, I have learned that successfully preventing a potential issue from escalating into a full-blown crisis, thereby safeguarding the company’s reputation and its business, is the real game-changer.
What are the communications industry’s biggest challenges and opportunities in the year ahead?
The increasing importance of social consciousness to consumers is reshaping the business landscape. Today, individuals are demanding more than just statements from brands – they want a clear declaration of values coupled with tangible actions. Merely claiming to support social causes is no longer enough; consumers seek brands that demonstrate a genuine commitment to making a positive impact. As a result, companies must navigate this landscape with transparency and integrity. Authenticity is the key to building trust and cultivating long-term relationships.
What have you most admired about the communications industry over the past year, and what has disappointed you?
Its ability to adapt and remain resilient in the face of unprecedented challenges. However, I think there are also areas where the industry may need to further evolve and improve especially in terms of innovation, such as the adoption of emerging technologies and new communication channels or the need for improved data analysis and measurement capabilities.
What work from your team are you most proud of over the past year?
While I firmly believe that the best is yet to come, there are many projects that come to my mind from the global internal roadshow with our CEO and president across the different regions in the past eight months to strengthen alignment and engagement within the organization, to the global Gucci Equilibrium Platform and impact reports showcasing our commitment to environmental sustainability and social good, or the cross-functional brand campaign to celebrate the 10th anniversary of Gucci CHIME, our global campaign for gender equality.
How have you switched off from work and maintained wellness over the past year?
As a yoga teacher, staying true to my sadhana is an essential and effective way to switch off from work and maintain my wellbeing.
Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through the past year or provided inspiration?
Meditations by Marc Aurelius
If I wasn't working in marketing/communications, I would be...
A journalist, or an academic.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2024