The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2023 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
“As the CCO and CMO functions continue to evolve, our functions will need to be more strategic and collaborative in our work. With corporate reputation being a top priority for organizations today, it is more important than ever to establish deeper engagements with customers, employees and other stakeholders, and to clearly express the company’s purpose and values. To achieve this holistically across the full spectrum of stakeholders, a close partnership between communications and marketing is essential.”
“They will merge into one role - that of the chief storyteller.”
“These two roles will be integrated in the future to ensure a stronger alignment of brand and corporate narrative, both internally and externally.”
“The lines between communications and marketing will continue to soften and the disciplines will merge.”
“They will increasingly work in a more integrated fashion to advance the interests of their organizations.”
“Joint accountability. In some cases, the roles will merge.”
“Strong integration of CCO and CMO roles, or only one at the C-Suite table.”
“The role of CCOs will increase in importance, particularly in B2B industries. CMO roles will increasingly have communications/reputation management KPIs.”
“They will be more important as we prove the benefits of our work.”
“More influence as brand equity and trust rise.”
“The CMO will be expected to play a larger role in driving growth.”
“Both roles will continue to grow and prosper as all business and industry becomes real-time and demands constant actions and reactions.”
“The CCO roles will be more integrated with other fields like sustainability or customer experience.”
“As CMOs continue to struggle to prove/provide real, meaningful value (e.g. revenue growth, customer growth), CCOs - who have moved aggressively to leverage data, analytics, measurement to transform the discipline they lead - will begin to assume overall leadership of integrated marketing + communications units, as traditional CMO roles die out.”
“AI and machine learning will tip the industry on its head. New products, new ways of communicating, new data and analytics.”
“It’s no longer about the 4 Ps of marketing – product, placement, price and promotion; it’s all about the 4 Es – environment, experience, exchange and engagement. The counterintuitive message on this one is that in this evolving world of communications, in order to facilitate authentic relationships, in many cases it must be done through means that are artificial (intelligence) and augmented (reality)… For those of us in this business, we are still in a relationship business, but the nature of how we cultivate those relationships is becoming very different.”
“Short term: enabling us to do a better job in reporting, issues alerts, improve capability for planning with better insights. Medium term to long term: truly valuable and clearly actionable business insights, delivery of personalised content or information to different stakeholders, including customers, media etc.”
“AI is interesting but cannot replace intimacy.”
“The science will make the art (what great communicators can do) even more effective in the medium term; beyond that in the long term, I can envision much of our content and messages being generated by the smartest machines available. For the short term, it is hip and cool to talk AI, etc. but the jury is out...”
“It will make personal interaction (human to human) even more important.”
“AI will change the way we do communications, in terms of how we understand brands, customers and products. But in the long term there is something about being human that is unique and AI will just be a process that will help in targeting customers and markets using big data.”
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2023