The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
The World Economic Forum is the International Organization for Public-Private Cooperation. Discover more Davos news today.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke Media. Subscribe today!
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn study of Asia-Pacific in-house communications professionals in 2021.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
Not surprisingly, there has been a shift in the perceived value that agencies bring to their clients this year as we move beyond the crisis phase of the pandemic, with a small drop in the number of CCOs and CMOs who said they most valued agencies’ strategic counsel, from 26% last year to 20% this year, compared to only 13% in 2019. There was a notable rise, from 19% to 25%, in the number of those saying creative thinking and new ideas had been the greatest benefit of working with an agency over the past year – although still nowhere near the 36% who rated agencies’ creativity most highly in 2019. And there’s again an even stronger focus on in-house leaders valuing agencies’ tactical and execution support, up from 43% in 2019, to 49% last year, and 51% this year.
We again asked two questions we introduced last year to gauge how relationships and expectations have shifted during the pandemic. Showing how well the industry has adapted to the new remote working environment globally, 80% of our influencers said there had been no change to their relationships with their PR agencies, compared to 64% last year. Slightly less than 10% said their relationships with their PR agencies had suffered because of home working, compared to 11% in 2020, and the same number said relationships had improved (although this was down from 18% last year).
In terms of expectations, as everyone settled into the “new normal”, a much larger proportion this year said there had been no change to what they expected from their PR agencies _ up from 36% to 47%. A small number – 6%, around the same as last year – said expectations had decreased. A further 35% – down from 40% last year – said expectations had grown slightly and only 12% (compared to 17% in 2020) said their expectations of their agencies had grown “dramatically” throughout the year.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2021