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Kraft Heinz hired Kathy Krenger as its new chief communications officer earlier this year, replacing Michael Mullen, who retires this summer after 23 years with the company. Krenger, who prior to joining Kraft Heinz was SVP of global communications at Hyatt Hotels for four years, reports directly to CEO Miguel Patricio.
Can you share a moment in your career when you saw PR's direct impact on business performance?
During the pandemic, the marketing budget at Hyatt was zero so PR had to drive promotions and offers. The Work From Hyatt initiative generated significant revenue during a time when people were challenged working in their homes.
What are the communications industry's biggest challenges and opportunities in the year ahead?
Challenges will be hiring, recruitment, staffing with the best of the best. Opportunities will be guiding companies back into a growth mindset.
What have you most admired about this industry over the past year?
The counsel and support through the hardest years of my life.
What has most disappointed you about this industry over the past year?
Cancel culture assumptions.
How have you switched off from work and maintained wellness in lockdown?
Blocking time on my calendar for self care.
Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through this year or provided inspiration?
The Headspace and Calm apps.
If I wasn't working in marketing/communications, I would be...
An artist or curator of art.
Sum up 2021 in one word.
Change.
Intelligence and insight from across the PR world.
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