The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke, previously known as the Holmes Report.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Coverage of the World Economic Forum in Davos.
PRovoke's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from Provoke.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke. Subscribe today!
PRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke elevates the PR industry at Cannes in 2020, in conjunction with ICCO.
PRovoke's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke's premium partners.
PRovoke's editorial series published in collaboration with partners.
Sujit Patil joined Godrej Group in 2013 after a nine-year stint as head of communications at Tata Chemicals and has overseen a stellar communications evolution at the Indian industrial company. Under his leadership, Godrej has overhauled all aspects of its communications operation, starting with a sophisticated insights capability and encompassing an advanced approach to measurement and evaluation, digital, owned media, online reputation management and data-driven PR.
Those efforts have not escaped the attention of Patil’s peers, with Godrej winning the Diamond SABRE Award for excellence in reputation management in both South Asia and Asia- Pacific, along with Company of the Year at the former show.
Can you share a moment in your career when you saw PR's direct impact on business performance?
Godrej L’Affaire was launched with a larger purpose of enhancing the connect of Godrej Masterbrand with Millennials and youngsters. We launched this first of its kind brand agnostic owned media platform with three objectives: experiential engagement with influencers, building communities of brand advocates and creating relevant content based on experiences with the participating brands. All the elements of paid, owned and earned media strategies are employed in the amplification and outreach. The measured results and the admiration scores for the Godrej brand apart from the humongous authentic content created by over 40 brands has been amazing.
What are the comms industry's biggest challenges and opportunities in the year ahead?
The biggest challenge will be reaching out to stakeholders in an authentic and engaging manner during a time when there are no physical events, alarming socio-political trends, uncertain economic conditions, and a higher degree of scrutiny on corporate behaviour. However, it’s also the time to reimagine! Going back to the drawing board, eliminate processes and mechanisms that are low on outcomes. It is like rehashing the boilerplate of the organization. This is the time for professionals to build competencies that will enable them great outcomes on the other side of the pandemic.
What have you most admired about this industry in 2020?
I was thrilled at the way the Indian PR industry folks came together. I think the conversations, the support systems, the sharing of ideas to address the issues of communications during the lockdown, the willingness to help each other and the actions discussed to alleviate the pains of professionals who lost jobs and just being there for each other was amazing. It just proves that, although a small community, it can come together to drive a large impact.
What has most disappointed you about this industry in 2020?
Many large organizations have had to reduce the retainer fees of PR consultancy partners, and many small organizations and a few severely impacted sectors had to completely let go of PR agencies, at a time when communications have been on an overdrive.
How have you switched off from work and maintained wellness in lockdown?
Family, colleagues and friends have been a great support and I have tried to make time for energizing conversations on video calls with them. Our school group got activated during the lockdown and periodic banter with about 60 childhood school friends connecting after over 25 year has actually been relaxing! Also started on Instagram to share my learnings of weekend farming and lessons from Mother Earth.
Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through this year or provided inspiration?
My most recent inspirational book has been “Shivaji, The Great Maratha” by Ranjit Desai. My all-time favourite book on PR is “The Fall of Advertising and the Rise of PR” by Al Rise and Laura Rise. I am currently in love with the TV show Suits on Amazon Prime.
If I wasn't working in marketing/communications, I would be...
Working in the sales function: I started my career as a sales engineer.
Sum up 2020 in one word.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2021