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When Dustee Tucker Jenkins joined Spotify in 2017, one of the draws was the founder/CEO Daniel Ek’s “deep appreciation” for communications. “He believes in communication. He understands that for people to buy into something, to believe in something, they have to get it, they have to understand it,” Jenkins said in an interview on PRovoke Media. That’s not to say Ek is always media-savvy — his recent comments asking musicians to churn out more music was swiftly met with backlash.
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