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Corey DuBrowa has made his mark at Google since he took the top communications post in 2018. DuBrowa has doubled the communications team, which now exceeds 400 people, while also paring down the behemoth’s PR agency roster from 170+ firms to roughly half that.
Can you share a moment in your career when you saw PR's direct impact on business performance?Starbucks very clearly had an input/output mechanism as it related to comms and traffic/business performance, although I also observed it work for Microsoft ten years prior.
What are the comms industry's biggest challenges and opportunities in the year ahead?
Helping the world to sort out a post-Covid approach (and particularly from a workplace/employee engagement point of view.)
What have you most admired about this industry in 2020?
Its resilience. And the degree to which our leaders rely upon their internal comms partners to help steer/navigate in difficult times.
What has most disappointed you about this industry in 2020?
Ongoing diversity and inclusion challenges. We have so much further to go to create any kind of racial equity in our industry. It seems light years away.
How have you switched off from work and maintained wellness in lockdown?
Not very well! Running daily and my new (old) pandemic hobby of taking on a part time radio DJ gig have helped.
Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through this year or provided inspiration?
"Blindness," by Jose Saramago. A book I read many years ago that took on an entirely new meaning in the year of Covid.
If I wasn't working in marketing/communications, I would be...
A non-profit radio station musical director.
Sum up 2020 in one word.
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