Craig Buchholz | Influence 100
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Craig Buchholz 

SVP Global Communications 
GM
US

 

 

Craig Buchholz gave up one of the most influential positions in the public relations business—head of corporate communications at Procter & Gamble—to join car giant General Motors, where he will succeed automotive industry veteran Tony Cervone and report to GM chairman and CEO Mary Barra. 
 
Buchholz had spent six years with P&G, which named him CCO in June 2018 as part of a larger reorganization that included combining its brand and corporate communications functions. He also led the company’s global healthcare communications. He joined P&G in 2014 as VP of global communications,.

Prior to P&G, Buchholz spent 20 years in the pharmaceutical business, working in both agency and corporate environments, including with Merck, Johnson & Johnson and what is now Pfizer. In those companies, he held multiple leadership positions in corporate, internal and executive communications.