Steve Thomas | Influence 100

Steve Thomas 

Head of Group Brand & Communications 
Hong Kong




Steve Thomas leads corporate communications and brand for AIA Group, the largest independent publicly listed pan-Asian life insurance group, with operations in 17 markets in the Asia-Pacific region. Accordingly, he oversees one of the region’s broadest communications remits, leading strategy and stakeholder engagement, serving as chief media liaison and aiming to convey a compelling narrative around AIA’s key reputation drivers — performance, strategy, leadership and major growth initiatives.

It is a role that has taken on added importance as AIA reshapes its communications, with a new CEO and around the company's stated purpose to help people live ‘healthier, longer, better lives’.

Thomas’ experience as one of Asia’s most experienced financial services communicators stands him in good stead for the role. Before joining AIA, he spent seven years as head of corporate affairs for Citigroup in China, based in Shanghai. Prior to his role at Citi, he worked at Burson-Marsteller in Melbourne and Hong Kong.