The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2023 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
In 2018, award-winning communicator and trendspotter Marian Salzman left agency life – including a decade as CEO of Havas PR North America – moved to Switzerland and embarked on her greatest challenge to date: heading global communications at Philip Morris International (PMI) as it embarked on its journey to a smoke-free future. Charged with developing a multilayered communications program to accelerate PMI's vision, Salzman is forging alliances with NGOs, advocacy groups and regulators and other parties to accelerate an end to cigarettes.
Can you share a moment in your career when you saw PR's direct impact on business performance?
I think the launch of Giving Tuesday gave personal philanthropy a boost and I watched individual companies use this special day to draw closer to its customers with smart offers and engaged storytelling/story-doing.
What are the comms industry's biggest challenges and opportunities in the year ahead?
How can communicators prove they have the stamina and guts to confront the unpleasantness of today's realities? This is a time for no spin, more do, and I think there is a big upside for those who act boldly and with empathy. But for those who wait it out, I think there will be no return: the pace will be faster, the need to be always on even more pronounced and the flab in budgets will be missing for now and forever.
What have you most admired about this industry in 2020?
The people who have pushed scientific evidence and facts forward even when these findings are unpopular. Whoever works with Dr. Fauci is my hero.
What has most disappointed you about this industry in 2020?
When Covid got going, it seems like ideas often stopped flowing; panic and cautiousness (and in fairness economic reality) has paralyzed good thinking folks.
How have you switched off from work and maintained wellness in lockdown?
By working on European time whether I am in the US or in Switzerland, eating one big meal a day, and studying endlessly through my courses in government at Johns Hopkins University, where I have just started an online master's degree.
Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through this year or provided inspiration?
If I wasn't working in marketing/communications, I would be...
Studying while I waited out Covid and got back to my Airbnb business in the desert of the American Southwest.
Sum up 2020 in one word.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2023